Head of Content

Overview

The Head of Content in Loro Piana is in charge of the Content Management Team, is an Expert of Content World, working with a team of Content Management and Content Production, will be planning, advising, creating Content for Digital communication with a big focus and priority on Social Media.

Responsibilities

• Group the responsibilities in macro Activity (i.e. People Management, Operations, etc.)
• Research, develop, and drive a content strategy (including an information architecture) that aligns with business and goals
• Facilitate its implementation at the corporate level and in Loro Piana’s regional bureaus, country offices around the world
• Establish and advise on content planning, operations and delivery, ensuring alignment with Web governance standards and integration within existing workflows.
• Compile, analyze and share content-related research from internal and external sources.
• Develop key performance indicators (KPIs) to analyze content performance and create monitoring and reporting dashboards.
• Collaborate with paid performances media manager to ensure efficiency and perfect ROI and targeting.
• Collaborate with content providers and editors in the planning, production, maintenance and optimization of content.
• Collaborate with agencies, external designers and developers to create new ways to present content.
• Provide guidance and facilitate knowledge sharing on content strategy-related issues
• Work on Content Production Projects together with the team
• Develop and implement Digital Social Media Content Strategy in order to enlarge the audiance and improve further the engagement.
• Work with other functions and take ownership in Digital Content Related topics (Marketing, Events, PR, Social Media, CRM, E-commerce)
• Monitor the Digital Content Budget

Qualifications

• Profile
• Master in Digital Communications, Journalism, Marketing, Knowledge Management, Business Administration or other fields related to this position
• 8 to 10 years of relevant work experience as a digital content strategist, in content marketing or equivalent, at the national and international levels;
• People Management - Ability to improve performance and satisfactions
• Communication - Ability to listen, adapt, persuade and transform;
• Delivery - Ability to get things done, to multi-task and to prioritize;
• Strong experience in establishing, facilitating and managing digital content strategies;
• In-depth understanding of digital content intelligence, operations and delivery;
• Extensive experience with Web communications products;
• Excellent verbal and written communication skills;
• Demonstrated competencies in establishing, facilitating and managing digital content strategies;
• Knowledge of the following technical areas : content management systems, IA / UX, digital strategy, multimedia production, social media management, analytics;
• Demonstrated skills in the strategic analysis of content-related data and user research;Managerial skills
• Fluent in Italian and in English language is mandatory, a third language will be very much appreciated
• Available for Business Trips
• Previous experiences in managing successful social channels