Head of Content & Brand Growth (TikTok-First)

TruTalk is a conversation ritual platform designed to help people move beyond small talk into deeper, more intentional conversations through real-world interaction.

Where we are The product is already live, with:

payments + analytics infrastructure

Now we need someone to help shape how the brand lives online.

Who we need We're looking for a Milan-based creative/content partner to lead TruTalk's content direction and social growth. (You have creative direction to head the strategy yourself but here's what I have in mind right now)

Someone who understands

hooks, storytelling, and audience psychology

how to turn emotion into engagement

how to test formats quickly and strategically

drive subscriptions, ideate on adjacent offerings

The content direction TikTok-first

rapid format testing

emotional hooks before product explanation

This role is for someone who

creates and iterates fast

wants ownership, not just execution

is excited to help build something from zero

Compensation This is currently an equity/profit-share based role, not salaried. As TruTalk grows, the people helping build it grow with it.

We're not looking for an agency mindset.

We're looking for someone who wants to help shape the identity of the company itself.

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