GTM Strategy Manager

The Go-To-Market Strategy Manager is responsible for developing compelling, industry specific solution content driving digital demand generation initiatives and managing external partners to support the company’s solutions-led go‑to‑market strategy. This role focuses on planning, developing and executing solution centric marketing programs across digital channels, supporting vertical markets, managing content development, and contributing to pricing model creation. Ultimately, driving customer awareness engagement, retention and growth.

Responsibilities

Develop strategies that deliver high-quality, industry-specific solution content

Translate complex solution offerings into clear value propositions

Collaborate with SMEs, product and solutions teams, regional marketeers, sales and key stakeholders

Study and support the creation of pricing models

Assist in value-based pricing frameworks

Collaborate with product and solutions teams to define strategic content direction and drive impactful initiatives with strategic resell enabling partners

Point of contact to strategic resell enabling partners for readiness and involvement in Getac marketing initiatives

Engage with partners to ensure brand consistency and smooth communication on a regular basis

Packages multiple products into coherent GTM offerings

Defines bundling, segmentation, and messaging layers

Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities.

Manage lead nurturing programs to accelerate prospect movement through the demand generation funnel

Analyse and optimize funnel performance

Manage design agencies, research partners and freelancers on a project basis

Support solution launches, manage cross-region and regional events involving solutions when necessary

Work closely with marketing teams around the globe to ensure consistency and collaboration, with some occasional interaction required outside of core office hours due to time zone differences

Essential Experience Required

Experience with B2B Marketing

Experience with Multilingual sites

Experience with both on/offline marketing techniques

Experience with CRM & automation tools (e.g. Salesforce and Hubspot or other Marketing Automation and CRM tools would be a plus)

Strong understanding of marketing principles

Experience delivering upon a content strategy, to deliver a suite of content assets

Ability to build strong working relationships with colleagues and agencies to build consensus around content activities

Minimum of 3 to 5 years of experience in the field or a related area

Hands‑on experience in end‑to‑end B2B product marketing, including product, pricing, channel, and promotional strategy, is a plus.

English as native language or business level. Any additional language is a plus.

Strong need for structured thinking and prioritisation.

Excellent communication & organisational skills

Goal‑driven and collaborative mindset

Customer and business oriented

Self‑motivated, proactive & hands‑on

Positive attitude & logical thinking

Detail‑oriented, data‑driven, growth mindset, able to thrive in a deadline‑driven environment while working on multiple projects simultaneously and independently

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