Growth Product Manager
Descrizione dell'offerta
Product Growth Manager
Report to: Product Lead
Location: Milan — Hybrid
Contract: Full-time, permanent
Role Mission
Support in defining go-to-market validation and monetization of Futurely’s product initiatives. The role ensures that new streams (add-ons, positioning shifts, lifecycle experiments, service-to-product transitions) are commercially tested, structured, and scalable before full product investment, with a particular focus on enabling Futurely’s B2B2C model — where companies provide access to core services and end users can purchase premium add-ons that increase user lifetime value.
This position bridges Product and Sales: strong go-to-market exposure combined with enough product knowledge to support PMs in translating validated insights into structured, revenue-generating offers.
What You’ll OwnProduct Monetization
You will design and execute validation experiments such as smoke tests, wishlist campaigns, and pilot offers, particularly focused on testing premium add-ons and freemium-style upgrades for end users within existing B2B clients. You will define pricing and packaging hypotheses, test willingness to pay before development starts, and collaborate directly with Sales to validate positioning and messaging in live deals. The objective is to ensure that new initiatives are commercially grounded before product investment scales.
Service-to-Product Transition
You will identify monetizable services within existing operations and structure manual-first pilots together with Account Managers. You will define clear stop/go criteria before feature development and support margin-driven decision making. The goal is to transform operational effort into scalable, revenue-aligned offers.
Value Proposition & Positioning (Hiring & Employer Branding)
You will refine and test product value propositions, evaluate bundle vs standalone strategies, and capture feedback from Sales and clients. This includes translating insights into clear commercial narratives that support renewals and expansion.
Lifecycle & Reactivation Experiments
You will design adoption and reactivation experiments, structure funnel logic, write experiment-level copy when needed, and define KPIs tied to retention and value perception. Results should translate into measurable impact on monetization or renewal dynamics.
What Success Looks Like
First 3 months
Deep understanding of the current product portfolio and complexity. First validation experiments launched and structured alignment with Sales on positioning and pilot formats.
6 months
1–2 validated monetizable add-ons or B2B2C premium services that increase user LTV within existing client accounts. Clear stop/go decisions on experimental streams. Sales using validated proof points in renewal conversations.
9–12 months
Structured service-to-product transition roadmap. Measurable improvement in monetization, retention, or expansion indicators. Clear commercial packaging aligned with Sales strategy. 1-2 B2B2C premium service live, subscription type.
Ideal Profile
- 2–3 years of experience in Product Growth, Product Marketing, or Monetization roles in B2B environments
- Experience supporting go-to-market initiatives with measurable commercial impact.
- Strong experimentation mindset (hypothesis-driven, data-informed)
- Ability to define and test value propositions and positioning
- Basic understanding of pricing, packaging, and unit economics
- Comfortable collaborating cross-functionally with Product, Sales, and Operations
- Capable of writing experiment-level messaging and structuring lifecycle tests when needed
Nice to Have
- Experience in welfare, edTech, hrTech, or B2B2C
- Exposure to mid-market or enterprise sales cycles
- Familiarity with HubSpot, analytics platforms (GA, Mixpanel, Amplitude), or experimentation tools
What We Offer
Competitive compensation: competitive base salary % EBITDA as bonus (because we are all entrepreneurs)