Growth Experimentation & Analytics Manager - CRO Expert

Job Role
The Growth Experimentation & Analytics Specialist will lead and execute a structured experimentation program to increase conversion rates on Sector Alarm’s paid landing pages and on the shared quoting tool.
This role balances hands-on execution (test design, VWO setup, QA, analysis) with strong measurement and repeatable multi-source reporting, enabling the marketing team to make fast, data-driven decisions.
The role is designed to deliver direct business impact on lead generation efficiency, given the significant investment in paid media.
The figure reports to Marketing Director (with functional alignment to Group CRO Manager)
Time allocation:

• ~60% Growth & Experimentation (CRO)
• ~30% Analytics & Reporting (multi-source)
• ~10% Ad-hoc reporting support (via prioritization/triage)
  

Requirements

• 2–6 years of experience in CRO/experimentation, web analytics, performance marketing with strong landing optimization focus, or a closely related role.
• Strong hands-on experience with GA4 (and ideally familiarity with BigQuery and/or SQL; willingness to learn is acceptable).
• Experience with experimentation tools such as VWO (or similar platforms) and with end-to-end test execution (setup → QA → analysis → decision).
• Solid understanding of funnel analysis, drop-off diagnostics, and defining primary metrics and guardrails.
• Basic knowledge of web technologies (HTML/CSS; JavaScript is a plus) to support test implementation and troubleshooting.
• Demonstrated ability to analyze data, produce clear readouts, and make decisions grounded in evidence.
  

Nice to have

• Experience working on multi-country or multi-language websites.
• Basic knowledge of website analytics tools (GA4, Hotjar, etc.)
• Past exposure to SEO-oriented content structuring.
• Experience creating simple performance reports from site metrics.
  

Soft skills

• Analytical thinker with a strong ability to turn data into actionable hypotheses and priorities.
• Structured communicator: able to document problem → hypothesis → test → result → decision in a clear, concise way.
• Pragmatic and execution-oriented, comfortable operating with limited development capacity and finding workable solutions.
• Curious and experimental mindset, willing to challenge assumptions and learn from failed tests.
• Strong stakeholder management skills, able to collaborate across marketing, sales/CRM, brand/content, and development.
• Meticulous attention to detail, especially in QA, tracking validation, and measurement consistency.
• Resilient and persistent, with a focus on continuous improvement and compounding gains over time.
  

What we offer: Fulltime permanent contract, CCNL Terziario e Servizi
Work location: Milan – Viale Sarca 336