Group Strategic Marketing & Product Specialist
Descrizione dell'offerta
Overview
Our client is a premier Italian industrial group specializing in high-performance food packaging solutions. A truly global player with a presence in over 100 countries, they combine a distributed manufacturing network (40+ plants) with a strong commitment to innovation through 7 international R&D centers.
As the Group continues to scale and refine its global corporate structure, we are looking for a Group Strategic Marketing & Product Specialist to strengthen their Corporate Commercial Excellence & Strategy team. The role will support the definition and execution of global portfolio and product strategies across business segments and helps understanding market dynamics relevant for business purposes. The role focuses on market analysis, product positioning, value proposition development, portfolio optimization and innovation roadmap alignment.
Responsibilities
- Support portfolio strategy definition by segment and geography
- Analyze product profitability and lifecycle performance
- Develop value propositions and positioning guidelines
- Conduct market and competitive analysis
- Support new product launch processes (business case, pricing input, volume forecast)
- Coordinate with R&D, Sales and Operations for product roadmap alignment
- Monitor portfolio complexity and rationalization opportunities
- Contribute to annual strategic planning process
Requirements
- 3–5 years of experience in Strategic Marketing, Product Management or Business Development
- Experience in B2B industrial/manufacturing environments; both B2B and B2C experience is a plus
- Strong analytical and strategic thinking skills
- Ability to translate technical features into customer value
- Fluent English
Location
Milan
Additional information
Altre informazioni:
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