Group Brand and Social Communication Specialist
Descrizione dell'offerta
The Group Brand and Social Communication Specialist is involved in all aspects of the development and implementation of doValue´s communication strategies. This role is responsible for promoting and protecting the company's reputation by developing and executing media strategies and plans for brand building/innovation, corporate promotions and corporate communications/affairs initiatives using various media collaboration with Communications Team.
MAIN ROLES AND RESPONSIBILITIES
- Leading in the developing, implementing and measuring external social Media based communication plans
- Manage day-to-day media relations/media requests for brand and corporate issues
- Collaborate with internal stakeholders and subject matter experts in a timely manner to determine appropriate media responses via various channels
- Develop written materials media standby statements on brand and corporate issues as required
- Assist in the development and implementation of Brand PR programs to support brand building, initiatives/innovation/corporate promotions
- Help oversee program execution from kick off through to completion
- Provide guidance and direction to partners and support the reviewing of all Brand PR materials to ensure communication is accurate, relevant and consistent with overall corporate messaging and positions
- Provide guidance to ensure coordination and communication of messages/news to external audiences well coordinated with internal comms
- Evaluate the effectiveness of media programs and communicate results back to business
- Develop and implement online communications strategy ensuring alignment with internal communications strategy and that it includes day-to-day content development strategy and functional enhancements
- Serve as senior editor and provide communications content for Intranet
- Serve as liaison to IT
- Lead responsibility for daily News Briefs process with assistance from communications coordinator
- Develop and manage external corporate and local community events in support of corporate giving strategy
- Any other duties as assigned
COMPETENCIES and SKILLS REQUIRED TO PERFORM THE ROLE
- Bachelor’s degree in communications, Journalism, Public Relations or related field
- 3-4 years' experience working in a Media Relations role or in Public Relations
- Must possess excellent oral, written and interpersonal communication skills with strong writing and editorial abilities
- Highly organized with the ability to multitask.
- Working knowledge of Microsoft Word, PowerPoint, Excel, internet, wire services, media monitoring software, and other public relation tools.
- Demonstrated success with Social Media tools such as LinkedIn, Twitter and others.
- Strong project management skills.
- Must be able to meet tight deadlines and execute flawlessly on projects in a fast-paced, often pressured environment and see a project through to completion.
- Ability to be an influential communications consultant within the organization.
- Ability to work effectively in a team.
- Capable of maintaining confidentiality, with a high level of accuracy regarding information.
- Proven ability to develop and maintain strong professional relationships with internal and external stakeholders and work effectively with all levels of employees is critical.
COMPETENCIES
- Communication
- Critical Thinking
- Decision Making
- Leadership
- Networking and Relationship Building
- Organizational and Environmental Awareness
- Planning and Organizing
- Problem Solving
- Results Orientation
- Service Orientation
- EDUCATION REQUIREMENTS
- Administration & Management, Marketing & Comms Master Degree
- Valuable Professional Certification (MBA)
- English: advanced
- Microsoft Office (Excel, Access and PowerPoint): advanced
Location: Rome