Grand Events Marketing Lead

Posted:

Job reference: 3afbf4ada9c61fa5a291b7533ae5d44c

Job information

Location

Client / Employer

MVC Group

Job reference

3afbf4ada9c61fa5a291b7533ae5d44c

Listing type

Basic

EU work permit required

No

Posted

Position: Grand Events Marketing Lead

Reports to: Grand Events Division Manager

Compensation package : the annual gross salary for this role is in the range of €, plus welfare and other benefits

Role Overview

The Grand Events Marketing Lead is responsible for maximizing all marketing opportunities for the Castelli brand within the Grand Events Division. This role oversees strategy, planning, and execution across digital, on-field, and broadcast channels, ensuring Castelli achieves maximum visibility and impact at major cycling events. The role requires cross-functional coordination with internal teams, event organizers, and external partners.

Key Responsibilities

• Develop and implement the marketing strategy, annual calendar, and tactical plans for the Grand Events Division and key individual events
• Collaborate with the marketing teams of the Event Organizer, to maximize Castelli visibility across all channels, including digital, social media, email campaigns (DEM), event activations, announcers, on-field branding, and broadcast
• Coordinate hospitality and promotional opportunities with the Castelli marketing team at each event
• Ensure consistent brand visibility before, during, and after events, aligning internal teams and external stakeholders
• Support Castelli subsidiaries and distributors in leveraging marketing opportunities in local markets
• Provide organizational support to Castelli content creation, digital marketing, and social media teams
• Serve as the primary press contact for each Event Organizer
• Assist with on-field activation alongside the Castelli marketing team
• Monitor marketing activities conducted by event organizers to ensure compliance with Castelli’s contractual rights

Requirements

• Fluent or a very good level in French (written and spoken) is a MUST for this role
• Minimum of 5 years of experience in sports marketing
• Strong written and verbal communication skills
• Excellent project management skills with the ability to manage multiple stakeholders and timelines
• Willingness to travel internationally up to 25% of the time
• University degree in sports marketing, communications, or a related field