Global Trade Marketing Director

About Fragrance Du Bois

Fragrance Du Bois is a luxury niche fragrance house celebrated for its uncompromising quality, artistic storytelling, and bold craftsmanship. With a growing global presence in the world’s leading luxury retailers, our mission is to craft world-class experiences both in-store and beyond.

Role Overview

We are looking for a dynamic and experienced International Trade Marketing Director to lead the trade marketing strategy and execution across international markets. This role is pivotal in elevating the in-store experience, driving regional activations, and ensuring seamless alignment with our global brand vision across department stores, distributors, and independent perfumeries throughout Europe and Asia.

Key Responsibilities

• Regional Trade Marketing & In-Store Execution
• Own and execute all international trade marketing activity across department stores, niche retailers, and distributor-supported locations
• Lead in-store pop-ups, promotional sites, CTUs, play tables, and VM displays from concept to execution
• Localise global retail assets and campaign guidelines for each regional market

POS Asset & Stock Management

• Oversee all POS materials across international markets, including testers, sampling tools, visuals, printed collateral, and packaging
• Coordinate timely distribution of POS to all retail doors in collaboration with operations
• Manage POS inventory and vendor relationships for local production when needed

Retail Partner Support

• Partner with international account managers, retail partners, and distributors to plan and execute in-store promotional opportunities
• Pitch branded activation ideas and in-store moments to retail teams and buyers
• Ensure brand consistency and premium presentation across all touchpoints globally

Event Planning & Execution

• Lead all in-store events and customer experiences across Europe, the Middle East, and Asia
• Plan and execute retailer and influencer-led events in collaboration with PR and sales
• Ensure activations deliver brand awareness, local relevance, and content creation

PR & Influencer Marketing (International)

• Execute regional PR and influencer marketing activities based on clear guidelines provided by the Global Marketing Director
• Manage local seeding and gifting for campaigns in collaboration with PR agency or internal teams
• Support relationship building with international influencers and media
• Ensure timely delivery of assets, gifting, and content tied to major launches and campaigns

Team Leadership

• Manage the International Marketing Manager or any regional trade marketing support
• Oversee campaign timelines, asset delivery, and communications between Milan, global HQ, and retail partners
• Provide regional leadership with a mix of strategic oversight and hands-on execution

Retail Reporting & Merchandising Standards

• Conduct and coordinate regular store audits to ensure visual merchandising compliance
• Lead post-activation reporting for trade events and in-store campaigns
• Track and analyse regional performance to identify opportunities and refine execution

Qualifications & Experience

• Experience in trade marketing or field marketing in fragrance only
• Proven experience managing in-store activations, events, and POS asset deployment
• Strong understanding of the international luxury retail landscape, particularly across Europe and Asia
• Experience managing PR and influencer activities in global or regional markets
• Leadership experience, including managing junior team members and external vendors
• Excellent planning, communication, and organisational skills
• A strategic thinker with hands-on, execution-driven capabilities

NOTE: A CV must be attached with all applications in order to be considered.