Global Public Relations Manager

Overview:

Fueguia 1833 is an avant-garde luxury fragrance house rooted in artistry, sustainability, and olfactory innovation. Born from the rich biodiversity of Patagonia, our creations are crafted using rare, natural ingredients and a profound respect for environmental preservation. With boutiques in key cultural capitals, Fueguia 1833 redefines luxury through exclusive storytelling, limited production, and a deep connection to nature and science.

Role Overview

We are seeking a Global PR Manager to lead the brand’s international public relations strategy across key markets including Milan, Paris, London, New York, and Los Angeles. This role is critical in shaping the global narrative of Fueguia 1833, cultivating high-level media relationships, and elevating the brand’s visibility in the luxury, fragrance, and sustainability arenas. The ideal candidate is a strategic thinker, a compelling communicator, and has a deep appreciation for craftsmanship, culture, and conscious luxury.

Key Responsibilities:

• Develop and implement global PR strategies in line with the brand’s positioning and values.
• Manage press relations with international media, editors, influencers, and key opinion leaders.
• Coordinate PR activities for product launches, events, and brand collaborations.
• Oversee the creation and distribution of press materials, ensuring consistent and compelling messaging.
• Align PR efforts with digital and social media teams to ensure integrated communication.
• Monitor brand presence and performance across media channels and provide regular reporting.
• Act as a key point of contact for PR inquiries at the Milan office.

Requirements:

• Minimum 7 years of PR experience, ideally in luxury, fragrance, fashion, or lifestyle
• Experience managing global communications and securing high-profile coverage
• Established network with international media and influencers
• Strong storytelling, writing, and communication skills
• Fluent in Italian and English;
  additional languages (French, Spanish) are a plus
• Strategic and proactive approach
• Highly organized and detail-oriented
• Passionate about sustainability, creativity, and the intersection of art and science