Global Insights & Analytics Sr. Specialist

Position Context Within the Global Insights & Analytics function, the Insight & Analytics Senior Specialist plays a key role in strengthening consumer, shopper and market understanding across Campari Group’s portfolio. Positioned at the intersection of data and strategy, the role supports the delivery of robust insights to drive brand growth and business decision‑making globally.

Mission To generate and activate high‑quality, actionable insights by supporting research initiatives, enabling access to key data sources, and translating findings into meaningful recommendations that inspire strategy and innovation.

Key Responsibilities And Activities

Support senior I&A managers in the design, setup, and execution of quantitative and qualitative research, ensuring methodological rigor and high-quality inputs and outputs

Collaborate with internal stakeholders (with specific focus on the House of Cognac & Champagne) and external agencies to deliver best‑in‑class research projects

Support the rollout and adoption of global research frameworks and programs (e.g., Category Entry Points – CEPs)

Synthesize data into clear, compelling and actionable insights producing effective research summaries and desk analysis

Facilitate access to internal insight sources (e.g., sell‑out data, trend databases, consumer research) to maximize knowledge sharing within the company

Identify emerging consumer, cultural and category trends to inform strategic thinking

Collaboration and Leadership

Take total or partial ownership of specific projects, ensuring timely and high-quality delivery

Ensure available insights are accessible, engaging and actionable for marketing and channel marketing teams as well as transversal functions such as finance and R&D

Support Senior I&A managers on specific missions and functional responsibilities (i.e. insight community monthly calls, Insight Forum preparation etc)

Contribute to a strong insight‑driven culture within the Houses of Brands

Key Relationships

Global and Local Marketing teams

Local Insights & Analytics teams

External research agencies and partners

Education Bachelor’s or Master’s degree in Marketing, Business Administration, Economics, Psychology, Statistics, or related fields

Experience

At least 5 years of experience in consumer insights, market research or analytics (agency or client‑side)

Good expertise in quantitative and/or qualitative methodologies; direct experience in questionnaire/discussion guidelines writing, research set up and data processing is a plus.

Experience in FMCG, luxury or spirits industry is a plus

Exposure to international or multi‑market environments preferred

Knowledge/Skills

Fluency in English is a must; knowledge of other languages is a plus

Good knowledge of main quantitative and qualitative ad hoc research methodologies for marketing (concept/product tests, pack tests, adv tests, category understanding/U&A)

Familiarity with retail measurement KPI’s and sell‑out data (i.e. Nielsen, Circana)

Appetite for consumer behavior and brand development

Soft Skills

Attention to detail and excellence in execution

Strong orientation to results with a hands‑on approach

Good project management skills

Curiosity and strong can‑do attitude

Intellectual honesty and objectivity higher than average

Ability to translate complex data into simple and actionable indications

Strong team‑player qualities and interpersonal skills

International mindset

Other

Ability and willingness to travel as required

Our commitment to Diversity & Inclusion At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well‑being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

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