Global Head of Trade Advocacy

Global Head of Trade Advocacy

Under the supervision of the Global Marketing Excellence Director, this pivotal global role is for a charismatic lead who can inspire, educate, and engage top industry professionals, positioning our portfolio as a benchmark in premium spirits and building long‑term brand loyalty across key markets.

Responsibilities

• Advocacy Strategy & Execution : develop and implement a global trade advocacy strategy aligned with brand and business objectives.
• Trade Community Development : develop and nurture long‑term relationships with key trade influencers, bartenders and opinion leaders, creating a strong international community of brand advocates.
• Education & Engagement : design and deliver educational programs, masterclasses and workshops to elevate brand knowledge and mixology skills, together with local ambassador teams.
• Partnerships & Community Building : cultivate strategic partnerships with trade media, industry associations and top‑tier venues.
• Brand Representation : act as a global spokesperson for the portfolio, ensuring consistent messaging and correct positioning.
• Measurement & Reporting : define KPIs for advocacy programs and track performance against objectives.

Qualifications

• 5‑7 years’ experience in trade advocacy, brand ambassador programs or on‑trade marketing within the spirits industry.
• Ability to run tastings; WSET education is a plus.
• Strong network within the global bartending and hospitality community.
• Excellent presentation and communication skills, both spoken and written; ability to inspire and educate.
• Strategic mindset with hands‑on execution capability.
• Fluent in English; Italian is a plus.
• Willingness to travel internationally – about 60 % time.

Benefits

• Permanent contract
• Meal vouchers, access to training platforms and other benefits.
• Opportunity to shape the global trade advocacy strategy for a portfolio of iconic brands.
• Dynamic, entrepreneurial environment with a strong focus on innovation and creativity.
• Wide team of local ambassadors to work within the main mixology markets.

Join a forward‑thinking organization that invests in your growth and shapes the future of iconic brands worldwide.