Global Head of CRM

Join our Movement and Champion Restaurant Culture!

At TheFork we believe that the best things in life happen around the table. As the leading restaurant booking platform in Europe, we connect the broadest community of loyal diners with the world’s favorite restaurants. Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries.

We’re part of the Tripadvisor Group and proud to be building a diverse, people-first culture where ‘respect’, ‘ownership’, ‘growth’ and ‘better together’ values thrive. If you’re passionate about food, technology, and making a real impact, your seat at the table is ready.

Responsibilities

• Own and lead the global CRM strategy across Acquisition & Activation, Retention & Re-engagement, and CRM Capabilities, both B2B and B2C.
• Build and maintain a clear global CRM playbook, ensuring consistency while enabling local market execution.
• Design, develop and optimise lifecycle programmes across the customer journey, with a strong focus on performance and scalability.
• Define and oversee the approach to ad-hoc CRM canvases, ensuring strategic alignment and commercial impact.
• Partner closely with central and local Marketing and Sales , Data, and Product teams to drive execution and continuous improvement across all markets.
• Lead, develop and scale a high-performing global CRM team, setting clear priorities, goals and ways of working.
• Ensure CRM decisions and roadmaps are data-led, balancing analytical rigour with pragmatic decision-making when information is incomplete.
• Contribute as a senior leader to broader marketing and company initiatives, acting in line with TheFork’s values and long-term ambitions.

Qualifications

• Full professional fluency in English, with excellent verbal and written communication skills.
• Over 12 years of professional experience, including a minimum of 8 years in CRM or closely related roles within a pure digital or e-commerce environment.
• Proven leadership experience, with a track record of managing and developing mid-sized teams.
• Advanced expertise in Microsoft Office and Google Workspace, used confidently in a fast-paced, data-driven setting.
• Meaningful prior experience with the CRM tools that we use (Braze, TallonOne, Hubspot)
• Highly analytical, with a strong bias towards data-informed decision-making.

Additional Qualifications

• Fluency in French, Spanish and/or Italian.
• Hands-on experience working closely with Brand, Product and/or Data teams.
• A collaborative team player with strong stakeholder management skills.
• A humble, positive mindset with a genuine willingness to listen, learn and grow.
• Comfortable making sound decisions with incomplete information, drawing on experience, commercial judgement and intuition when required.

Benefits

• Permanent contract.
• ⚖️Flexible working environment (2 days home office per week + up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely).
• Competitive fixed salary and bonus.
• Lunch vouchers available for each working day.
• International teams and a multicultural environment across 10 offices in Europe.