Global Brand Director - Gins and Diplomatico

Meaningful Work From Day One

The Global Brand Director, Gins & Diplomatic is the chief steward of Brown-Forman’s Gin and Rum brands, responsible for their short-term and long-term performance, measured by market share, revenue, earnings growth, and the strengthening of the consumer franchise. This global leadership role is a key member of the Global Marketing Leadership Team, working closely with internal and external stakeholders, senior commercial leaders, distillery teams, R&D, and the B-F Executive Leadership Team.

What You Can Expect

• Leading the development and deployment of the Gin and Rum portfolio’s global growth strategy, including assessing and evolving the four strategic pillars: Portfolio, Geography / Channel, Organization, and Investment.
• Leading and developing a team of 7 cross-functional employees, including global advocacy, brand ambassadors, PR Managers, and global brand managers.
• Overseeing the development of all global creative assets, programs, and managing associated agencies.
• Developing strategies for all key Gin and Rum brands, including portfolio, advertising, experiential marketing, visual assets, and support materials.
• Protecting the intellectual property and reputation of relevant trademarks.
• Driving brand and product innovation initiatives aligned with portfolio strategies and governed by Stage and Gate processes and BFC guidelines.
• Leading the brand-specific components of the Gin and Diplomatic Rum Supply and Demand Planning process.
• Serving as the primary global contact for our Gin and Diplomatico rum partners.
• Contributing as a member of the Global Marketing Leadership Team to enhance Brown-Forman’s marketing capabilities and develop marketing talent worldwide.

What You Bring to the Table

• At least 12 years of consumer goods marketing experience, including global strategy development for leading brands and building consumer franchises with significant growth.
• Successful management of marketing budgets and teams.
• Experience influencing and partnering with stakeholders at all organizational levels within a multinational company.
• Strong business and financial acumen with a proven track record of delivering results and making enterprise-level decisions.
• Expertise in marketing principles and brand growth strategies, with the ability to communicate these clearly to ensure adoption and execution.
• Experience managing global creative and media agencies.
• Strategic leadership across various marketing disciplines.
• Leadership in large-scale innovation, change management projects, and initiatives.
• Ability to inspire brand teams to implement creative visions.

What Makes You Unique

• Experience in beverage alcohol and luxury goods is highly preferred.
• Experience leading premium Gin and Rum brands is also preferred.

Who We Are

We believe great people build great brands. Joining Brown-Forman offers personal and professional growth, opportunities to solve problems, seize opportunities, and generate bold ideas. We foster teamwork and encourage you to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman are designed to engage our people and ensure sustainable, profitable growth. As a premium spirits company, we provide equitable pay structures, premium benefits reflecting our values, and meet the diverse needs of our workforce.

• Business Area: Global Marketing
• Function: Marketing
• City: Amsterdam
• Country: NLD
• Req ID: JR-00008315