GENERAL MANAGER ITALY - B2C SECTOR

Tailor&Fox, International Headhunting firm, is supporting a Multinational Leader in automation systems for the B2C market, specialized in equipment installation, maintenance and service to end customers.

With a strong focus on innovation and a people-oriented culture, the Company has entrusted us with the search for the following strategic position :

GENERAL MANAGER - B2C SECTOR

The General Manager will be responsible for leading and expanding the Italian business, with full accountability for operations and results. The role requires a strong commercial orientation towards the B2C market and proven experience in companies delivering products and installation services directly to private customers.

Main Responsibilities

• Overall responsibility for business management and results in Italy (P&L, balance sheet, KPIs).
• Define and implement the commercial and strategic development plan for the Italian market, ensuring alignment with HQ.
• Lead and inspire the sales and operational teams, with a clear focus on growth in B2C channels.
• Ensure the effectiveness of installation, service, and maintenance processes at customer sites.
• Develop and optimize marketing, sales and communication strategies aimed at private clients.
• Monitor market trends, competitors, and customer satisfaction, adjusting strategies accordingly.
• Guarantee compliance with all local legal and regulatory requirements.

Requirements

• It is an essential requirement a solid track record in managing and growing businesses oriented to B2C customers.
• Strong Sales and Marketing background in a business to consumer environment.
• Proven experience in companies providing installation, maintenance and service at end-customer level (e.g. consumer equipment, home automation, household systems, etc.).
• Strong leadership, team management and motivational skills.
• Excellent negotiation skills and commercial acumen.
• Experience in developing and implementing direct marketing and sales strategies targeting private clients.
• Fluency in Italian and English; other languages are a plus.

Workplace: Milan.