Flagship Store Director

Flagship Store Director

Industry: Designer toys and collectible pieces

Location: City Centre, Milan (MI)

Job type: Full time, Permanent

About POP MART

POP MART (09992.HK) is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established development and operation system. Our portfolio includes iconic characters such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS and Hirono. POP MART operates over 500 physical stores and more than 2,300 Robo Shops across more than thirty countries and regions, and through multiple cross border e commerce platforms reaches audiences in over ninety countries and regions, bringing joy to young consumers around the world.

POP MART has developed a comprehensive IP commercialisation ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value creation. Our ventures include the world’s first immersive intellectual property themed park in the art toy industry, the expansion of its IPs into global markets through licensing and co-branding with leading global brands, and the curation of art toy expos and intellectual property themed exhibitions internationally. In Europe, POP MART has built a strong presence in key markets including the United Kingdom, France, Italy, Germany, the Netherlands and Spain, and is expanding into new high potential markets. Our expansion brings POP MART closer to European fans and offers new ways for them to connect with our IPs and stories.

For more information, please visit and our LinkedIn Career page.

What to Expect

POP MART is a fast-paced company with a young and multicultural team where you can expect to:

• Contribute to a fast-growing European business that combines retail, art and creative storytelling
• Work with passionate teams across different countries, all connected by a shared love for designer toys and unique customer experiences
• Grow your skills through hands-on projects, collaborative learning, and opportunities to explore new ideas

Benefits

POP MART offers our employees:

• Monthly appreciation gifts featuring our latest POP MART designs
• A structured bonus scheme linked to company and individual performance
• Access to a confidential Employee Assistance Programme (EAP) for counselling and wellbeing support
• Regular team events that bring our people together to share ideas and celebrate our work

The Role and Candidate

The Flagship Store Director is responsible for the overall leadership, performance and operational excellence of the company’s flagship retail location, operating across a large, multi-level retail space. This role oversees all store functions, including sales performance, customer experience, team management, visual merchandising, stock control and compliance.

The position requires a strong and experienced retail leader capable of managing a large team within a high-traffic, high-volume environment. The Flagship Store Director ensures alignment with company strategies and objectives, driving consistent execution of brand standards and operational procedures.

A key focus of this role is to recruit, develop, and motivate a high-performing team, fostering a positive, customer-centric culture that reflects the company’s values. The Flagship Store Director also collaborates cross-functionally with internal departments to support business goals, major activations, and seasonal initiatives.

This position plays a critical role in representing the brand at its most visible retail location, setting the benchmark for operational excellence, employee engagement, and customer satisfaction across the store network.

Responsibilities

• Provide strategic leadership and inspire a team of 40+ employees, fostering engagement, motivation and high performance.
• Cultivate a dynamic, customer-centric culture that reflects the brand’s values and enhances the in-store experience.
• Drive sales growth and achieve ambitious targets while maintaining exceptional operational standards and KPIs.
• Oversee all store operations, including workforce planning, inventory management, visual merchandising, and overall store presentation.
• Lead recruitment, onboarding, coaching and professional development initiatives to build a skilled and committed workforce.
• Ensure flawless execution of seasonal launches, brand activations and flagship-specific promotional events.
• Collaborate cross-functionally with key departments to align store priorities with broader business objectives.
• Maintain strict compliance with health & safety, loss prevention and operational procedures in a fast-paced environment.

Required Qualifications

• At least 5+ years of proven track record in managing and developing large retail teams (40+ employees) within high-traffic, high-volume environments.
• Exceptional leadership, coaching and communication skills, with the ability to inspire and develop teams.
• Results-driven with a strong focus on achieving commercial objectives while maintaining operational excellence.
• Extensive experience in scheduling, performance management, reporting, recruitment and large-team coordination.
• Highly organized, adaptable and capable of thriving under pressure in a fast-paced flagship setting.
• Genuine passion for pop culture, collectibles, and delivering memorable customer experiences.

Desired But Not Essential

• Knowledge of CEGID
• Knowledge of Mandarin and/or European languages

If you are excited to be part of POP MART’s journey and believe you have the skills and passion to contribute, click Apply Now and send us your CV.