Field Marketing Manager, Emerging Markets

Overview

TCL SunPower Global, a proud member of the TCL Group, stands at the forefront of pioneering solar energy solutions. As a brand trusted by millions of homeowners, businesses, and energy producers around the globe, we are committed to empowering a sustainable connected future and transforming the way our world is powered. Leveraging our 40 years of experience in solar, we are fast-tracking the transition to clean, renewable energy, ensuring a brighter tomorrow for all. We have a brilliant, passionate and driven team of more than 5,000 people globally. We hold ourselves to a higher standard, striving for the highest integrity, safety, and quality. We thrive together as a global team, embracing our diverse backgrounds to make a positive impact on the world.

Role Overview:

We are seeking a dynamic and strategic Field Marketing Manager to lead and execute regional marketing initiatives across new markets, such as the Eastern European market. This role is pivotal in establishing our presence, enabling our distributors and sales teams , driving joint co-marketing programs , and ensuring brand consistency, new market entry and growth in diverse and evolving markets.

Responsibilities

• Develop and deliver and ensure utilization of marketing toolkits, training, and content tailored to local distributor needs.
• Support product launches and campaigns with localized assets and messaging.
• Monitor and optimize distributor marketing performance.
• Partner with regional sales teams to align marketing strategies with commercial goals.
• Provide lead generation support through targeted campaigns and events.
• Analyze market trends and customer insights to inform sales strategies.
• Plan and manage joint marketing initiatives (events, digital campaigns, trainings, open-days, product displays) with key installation partners and distributors.
• Oversee budgeting, execution, and ROI tracking of co-branded campaigns.
• Ensure compliance with brand guidelines and legal requirements.
• Adapt global marketing strategies to fit regional cultural, economic, and regulatory contexts.
• Identify growth opportunities and emerging trends in the region.
• Represent the voice of the customer and market within the global marketing team.

Co-Marketing Execution

• Carry out joint marketing initiatives with installation partners and distributors (events, digital campaigns, trainings, open-days, product displays).
• Oversee budgeting, execution, and ROI tracking of co-branded campaigns.
• Ensure compliance with brand guidelines and legal requirements.
• Adapt global marketing strategies to regional contexts and identify growth opportunities.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 7-10 years of experience in B2B marketing, preferably in energy, tech, or industrial sectors.
• Proven success in distributor/channel marketing and regional campaign execution.
• International working experience. Understanding of Eastern European markets is a plus.
• Experience in working with cross-functional teams including executive management, sales/channel sales, product management and other marketing functions.
• Excellent customer and executive stakeholder communications skills.
• Creative and resourceful thinker capable of operating both in a strategic capacity and a hands-on/execution capacity.
• Excellent English communication skills; additional regional languages are a plus.
• Willingness to travel across the region to visit customers, attend events and sales meetings.

What We Offer

• A purpose-driven company committed to sustainability and innovation.
• A collaborative and inclusive marketing team.
• Opportunities for professional growth and cross-regional impact.

Additional information

Full-time position, up to 30% of travel.

Seniorities

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Renewable Energy Equipment Manufacturing

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