Facebook Ads Manager / Specialist

Facebook Ads Manager / Specialist (Part-Time, Remote)

On Running Company

About On Running

At On Running , we believe that running can change the way the world moves — and we’re here to revolutionize that experience. Founded in Switzerland, our mission is simple yet powerful: to ignite the human spirit through movement .

From our signature CloudTec® cushioning technology to our commitment to innovation and sustainability, On is built on performance, precision, and passion. Our community of athletes, creators, and dreamers share one vision — to push boundaries, challenge conventions, and build a world where performance and purpose move together.

As we expand our global digital footprint, we’re looking for a skilled Facebook Ads Manager / Specialist to join our remote team and help bring the On experience to runners, explorers, and visionaries around the world.

Why This Role Matters

The Facebook Ads Manager / Specialist will play a key role in shaping how people experience On’s story online. Beyond performance marketing, this role is about creating meaningful digital moments — reaching the right audiences, inspiring engagement, and turning awareness into long-term loyalty.

You’ll be responsible for driving growth through data-driven advertising strategies while maintaining On’s commitment to premium storytelling and brand authenticity. Every campaign you craft will help someone, somewhere, take their next step — faster, lighter, and freer.

Key Responsibilities

• Strategically plan, execute, and optimize Facebook and Instagram ad campaigns across multiple markets to meet acquisition, engagement, and conversion goals.
• Develop audience segmentation and retargeting strategies to improve performance and relevance.
• Collaborate with creative and content teams to ensure ads reflect the brand’s visual identity and tone of voice.
• Analyze campaign performance metrics to identify opportunities for optimization and growth.
• Create weekly and monthly performance reports with insights and strategic recommendations.
• Conduct A/B testing for creatives, copy, placements, and bidding strategies.
• Stay current with Meta’s policies, algorithm changes, and best practices in digital advertising.
• Manage budgets responsibly to ensure efficiency, profitability, and consistent scaling.

Required Skills & Qualifications

• Proven experience managing and optimizing Facebook Ads (Meta Business Suite).
• Deep understanding of CPC, CPA, ROAS, CTR , and funnel optimization principles.
• Strong analytical skills and the ability to interpret data into actionable insights.
• Proficiency with Pixel setup, Conversion API, and performance tracking tools .
• Excellent communication, organization, and time management skills.
• Self-motivated, proactive, and dependable in a remote work environment.
• Fluent in English (written and spoken).

Preferred Experience

• Experience in e-commerce, sportswear, or performance-driven lifestyle brands .
• Familiarity with Shopify, GA4, or creative testing methodologies .
• Understanding of consumer behavior and ad psychology .
• Experience working with international or cross-functional teams.

What We Offer

• Part-time, fully remote role — work flexibly while contributing to a world-class performance brand.
• Opportunity to collaborate with a passionate, forward-thinking global marketing team.
• Exposure to cutting-edge digital marketing practices and global ad operations.
• A culture that values trust, creativity, and long-term collaboration .
• Continuous learning and professional development opportunities.
• A purpose-driven company that believes in sustainability, balance, and authenticity.

Working Culture at On

At On, we don’t just work — we move together. Our culture celebrates innovation, integrity, and inspiration . We believe in empowering individuals to take ownership, bring bold ideas to life, and make measurable impact.

You’ll be joining a team that values growth over routine , collaboration over competition , and freedom over rigidity . Every member is trusted to lead with initiative, creativity, and excellence — no matter where they are in the world.