Event Field Marketing Manager

Event/Field Marketing Manager - Italy (B2B Direct Marketing)

Who We Are

Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology.

We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the world’s biggest and best-known tech companies choose to work with us.

The Team

Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.

Details about the role:

This role sits within the Cloud Italy Marketing team, focusing on supporting B2B marketing activities (campaigns, events) across direct marketing initiatives, with potential involvement in partner marketing programmes. The Event/Field Marketing Manager will develop and execute integrated B2B campaigns that drive awareness, adoption, and engagement across Italian enterprise and mid-market audiences. Champion an AI-first approach across marketing workflows, leveraging approved AI tools to drive smarter planning, personalised campaign delivery, and continuous optimisation.

The ideal candidate blends strong IT market knowledge, experience in B2B direct marketing, strong events planning and management experience and the ability to work cross-functionally across product, partnerships, and global teams.

Core Responsibilities:

Strategic Project Leadership - Direct Marketing (30%)

• Support B2B direct marketing strategy and campaign execution aimed at driving adoption, engagement, and retention of Cloud solutions in the Italian market.
• Support on integrated lead-generation and nurture programmes targeting enterprise, mid-market, and industry verticals.
• Support on end-to-end project plans with clear milestones, dependencies, KPIs, and delivery workflows.

Cross-functional Collaboration (20%)

• Collaborate with Product, Sales, Partnerships, Creative, PR, and Analytics teams to create cohesive B2B marketing programmes.
• Support the Head of Marketing in ensuring alignment between global GTM initiatives and local execution for the Italian market.
• Work closely with the Partner Marketing team when co-building initiatives with cloud partners, resellers, and system integrators.

Insight-led Campaign Strategy (20%)

• Use audience insights, industry data, and B2B funnel metrics to inform direct marketing strategy.
• Support the team in converting commercial and sales objectives into actionable pipeline-driving marketing plans .
• Identify opportunities to deepen customer engagement across the buyer journey - awareness → consideration → conversion.

Platform, Product & Value Proposition Development (15%)

• Shape value propositions and messaging tailored to priority B2B segments, industries, and decision-maker types.
• Support go-to-market strategies for new Cloud products, features, and solutions across Italy.
• Drive clear and compelling communication of platform benefits to enterprise and partner audiences.

Performance Measurement & Optimisation (10%)

• Monitor and report on pipeline contribution, lead quality, campaign efficiency, and conversion rates.
• Provide data-backed recommendations for ongoing optimisation in direct and partner marketing programmes.

Stakeholder & Vendor Management (5%)

• Collaborate with the local team to manage internal stakeholders and external agencies to deliver campaigns on time and to brief.
• Support in creating production workflows, ensuring brand consistency and quality.
• Support agency partners and, where applicable, partner marketing stakeholders in shared campaign execution.

Essential Qualifications & Skills:

• Strong experience in B2B marketing (campaign, events) , ideally within cloud, SaaS, or technology sectors.
• Proven track record working on direct marketing programmes
• that drives measurable pipeline impact.
• Experience developing integrated campaigns across email, events, paid media, content, and nurture workflows.
• Strong cross-functional collaboration within complex organisational structures.
• Ability to translate insights into strategies that resonate with B2B enterprise buyers and technical audiences.
• Excellent communication and stakeholder management skills.
• Fluency in English and Italian (written and verbal)

Desirable Qualifications & Skills:

• Some experience in partner marketing or co-marketing with distributors, VARs, or system integrators.
• Knowledge of the Italian enterprise tech landscape.
• Understanding of sales motions, partner ecosystems, and B2B funnel analytics.