Europe & META, Paid Social and Search Manager - 1-Year Contract

Overview

Lenovo is a global technology company delivering Smarter Technology for All. This is a 12-month fixed-term contract position. The Social Search Manager leads Lenovo's paid social and search strategy across Europe META, driving demand generation, brand growth, and business performance for Lenovo and Motorola portfolios. The role operates within the Media Center of Excellence (Media COE), partnering with local marketing teams, agencies, platform partners (Meta, Google, LinkedIn, TikTok, Microsoft Ads, etc.), and eCommerce stakeholders to deliver full-funnel media activation and measurable business outcomes. Responsibilities

Strategy Planning : Develop Europe META paid social and search strategies aligned with business objectives, defining channel roles across the customer journey from awareness to conversion. Strategy Planning : Translate global and Europe META marketing priorities into local activation plans and drive integration across brand marketing, ACP, lead generation, and eCommerce initiatives. Strategy Planning : Build audience, targeting, and measurement frameworks across markets. Media Excellence Innovation : Lead innovation roadmaps with Meta, Google, TikTok, LinkedIn, Microsoft, Amazon Ads, and emerging partners. Media Excellence Innovation : Identify and scale best practices across markets while implementing testing frameworks covering audiences, creatives, AI solutions, automation, and measurement. Campaign Performance Management : Oversee campaign planning and optimization across Meta (Facebook Instagram), Google Search, YouTube, Microsoft Ads, LinkedIn, TikTok, and retail search platforms. Campaign Performance Management : Monitor KPIs including CTR, CPC, CPM, CPA, ROAS, VTR/VCR, lead quality, and conversion rate, providing ongoing performance recommendations and budget allocation guidance. Measurement Analytics : Define KPI frameworks and benchmarks by market and channel, driving end-to-end measurement from media exposure to lead generation and sales outcomes. Measurement Analytics : Partner with analytics teams to enhance dashboards and reporting while evaluating incrementality, attribution, and business impact across social and search investments. Stakeholder, Agency Vendor Management : Support local marketing teams with planning, channel recommendations, and performance reviews, while presenting insights and strategic recommendations to senior leadership. Stakeholder, Agency Vendor Management : Collaborate with eCommerce, ACP, Sales, Data Analytics, agency partners, and platform vendors to ensure campaign quality, governance, operational excellence, partner accountability, and innovation initiatives. Requirements

5+ years of experience in Paid Search, Paid Social, Digital Media, or Performance Marketing. Strong expertise in Meta Ads Manager, Google Ads, YouTube, LinkedIn Campaign Manager, TikTok Ads, and Microsoft Ads. Experience managing multi-country EMEA campaigns. Strong understanding of lead generation, eCommerce, B2B and B2C marketing, attribution and measurement, and CRM and first-party data strategies. Proven ability to influence senior stakeholders and work effectively within matrix organizations. What We Offer

An open, stimulating environment within one of the most forward-thinking IT companies. Flat organizational structures with fast decision-making. A modern and flexible working model supporting work–life balance. An international, diverse, and collaborative team. A competitive and attractive compensation package. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, veteran status, disability, or any federal, state, or local protected class.

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