E-Retail Specialist Central Europe (French Speaker)
Descrizione dell'offerta
About The Job
Louis Vuitton is looking for an E-Retail Specialist that will join the Team in Milan’s Head Office to support in the launch of e-retail channel of Central Europe Region. The person will be responsible of the development of the multi-channel online business, of the management and the execution of platform launches, as well as the daily overseeing of existing platforms, and will be able to maximize online presence with the aim to support sales online and in-store.
Job responsibilities
Achieve the turnover objectives
- Drive actions to reach annual sales objectives
- Plan, coordinate and measure all campaigns driving traffic and identify key levers
- Manage SEO and Paid Search budgets and agencies to maximise eCommerce ROI
- Analyze and share weekly and monthly reports of the performance of the online channel and give new input based on results
- Analyse buy paths and identify main friction points. Propose key evolutions required.
- Propose, implement and track new services
- Run weekly tests to ensure the local site and apps work perfectly especially following updates and releases (every other week)
- Increase digital clients’ repurchase rate
- Responsible for CRM digital activities (email planning)
- Ensure all content is published in a timely manner
- Propose local articles or content to support country’s special actualities and boost the local visibility
- Ensure store information is up-to-date on all digital platforms (opening hours, offer, events…)
- Review internal search results and keywords as appropriate
- Support stores and other departments with their omni-channel orders follow up and training
- Ensure Clienteling actions are in place for E-Retail clients
- Be attentive to top innovation on the market. Analyse competition and share best practices
- Google Analytics
- Google Ads
- Translation tool
- SEO dashboards
- Fluency in English and French, German at a basic level
- 1 year of experience in e-commerce field