E-commerce Merchandising Manager

Alpinestars is a global leader in performance, protection, and lifestyle apparel, rooted in motorsports and action sports. While our products are trusted by world-class athletes in MotoGP, Formula One, and motocross, we also design and deliver high-quality gear and apparel for a broad range of customers—from professional riders to everyday enthusiasts.

Driven by innovation, engineering excellence, and a deep understanding of performance and design, we continuously push the boundaries of product development.

About the Position

We are looking for an E-commerce Merchandising Manager to drive commercial performance across our e-commerce channels. In this role, you will define and execute the on-site merchandising strategy, owning product visibility, rankings, and presentation (PLP/PDP, cross-sell) to maximize conversion and customer experience across all markets.

Working cross functionally with E-commerce, GTM, Buying and CRO teams, you will translate commercial plans into effective on-site execution, driving performance analysis and continuous optimization in a fast-paced environment. You will also identify key commercial opportunities and improve product discoverability to support business growth.

Main Responsibilities:

• Define and execute global e-commerce merchandising strategy across all e-commerce channels, ensuring alignment with commercial objectives and brand positioning.
• Own the strategy for product visibility, rankings, and overall on-site presentation (PLP/PDP, cross-sell)
• Own and continuously improve product discoverability across the site (navigation, search, filtering, category structure)
• Analyze product and category performance (high/low performers, risks, opportunities)
• Identify product gaps and commercial opportunities across categories, supporting growth and assortment optimization
• Translate GTM plans into clear on-site execution frameworks, ensuring consistency across markets and channels
• Align with Buying and Stock teams on product prioritization, stock exposure, and commercial focus areas
• Partner with CRO on testing and conversion optimization initiatives across PDP and PLP
• Manage catalogue and e-commerce PIM governance, ensuring high standards of data quality, enrichment, and structure

Requirements:

• A minimum of 7+ years experience in e-commerce merchandising or a similar commercial role within a product-driven environment
• Fluency in English is a must have (C1 level)
• Proven experience managing on-site merchandising of a large performance product catalogues
• Strong experience in analyzing product and category performance, with a clear track record of driving commercial results
• Solid understanding of merchandising levers including PLP/PDP optimization, ranking logic, cross-sell, product visibility and discoverability
• Hands-on experience with PIM systems and catalogue management, ensuring high standards of data quality and enrichment
• Experience working in international environments, coordinating across multiple markets and stakeholders
• Strong commercial mindset, with the ability to identify risks, opportunities, and drive performance improvements
• Proactive and solution-oriented approach, with the ability to operate in a fast-paced and evolving environment.

Why should you choose us?

In this position, you will play a key role in our digital merchandising strategies , end‑to‑end e‑commerce processes , and building future‑ready capabilities that support scalability and growth over the next decade. You will help translate strategic priorities into impactful online merchandising experiences that drive performance, customer engagement, and conversion.

You will thrive in a fast‑paced, international environment , collaborating across global teams and functions, where your expertise in e‑commerce, data‑driven decision‑making, and operational excellence will have a significant and lasting impact on how the business operates and competes in the digital marketplace.

Location : Asolo (on-site)