E-Commerce Coordinator B2C - DACH Markets

Chaberton Professionals, the division of Chaberton Partners dedicated to the Search and Selection of Middle and Top Management profiles for a leading company in its sector, is looking for an: E-Commerce Coordinator B2C – DACH Markets, based in Genoa .

Descrizione della posizione

The eCommerce Coordinator will manage and optimize our B2C Website sales focus on the DACH Region (DE, ALPS). This role requires a blend of analytical skills, creative problem-solving, and a deep understanding of eCommerce best practices. The ideal candidate will have a passion for driving sales growth and enhancing the customer online shopping experience, with experience in DACH markets.

Key Responsibilities:

• B2C Website Management: Maintain and update the eCommerce website, ensuring product listings, descriptions, and prices are accurate and up-to-date and focus on achieving the NTR results working on Conversion Rate Optimization.
• SEO and Content Management: Optimize website content for search engines, including keyword research, on-page SEO, and content creation.
• Digital Marketing: Collaborate with Media and CRM Teams providing active contribution evaluating digital marketing campaigns, including email marketing, social media, PPC, and display advertising.
• Analytics and Reporting: Monitor and analyze website performance, traffic patterns, conversion rates, and sales data to identify opportunities for improvement.
• Inventory Management: Coordinate with the inventory team to ensure product availability and manage stock levels for online sales.
• Customer Experience: Enhance the online shopping experience by improving website usability, ensuring mobile optimization, and implementing best practices for UX/UI design.
• Promotions and Sales: Execute online promotions, discounts, and sales events to drive customer engagement and revenue.
• Collaboration: Work closely with the Markets, CRM, Brand, Human Channels and IT to ensure cohesive strategies and smooth operations.
• Stay Current: Keep up-to-date with the latest eCommerce trends, tools, and technologies to ensure the company remains competitive.

Qualifications:

• Bachelor’s degree in Marketing, Business, eCommerce, or a related field.
• Strong understanding of eCommerce platforms (Adobe Commerce is a plus) and CMS tools (Adobe Experience Manager is a plus)
• Proficiency in SEO, SEM, and online advertising.
• Experience with web analytics tools (Adobe Analytics is a plus) and data-driven decision-making.
• Communication and organizational skills.
• Ability to work independently and as part of a team.
• Strong problem-solving skills and attention to detail.
• Familiarity with web design principles.
• Proficiency in English and possibly in German (which would be considered a strong plus).

Experience:

• 3-7 years of work experience in eCommerce strategy, digital marketing, or a related field, in global company
• Familiarity with the European market, especially with Dach regional eCommerce trends and practices