Director of Sales Baglioni Hotels & Resorts

The Palace Company Europe is seeking a strategic and results-driven Director of Sales to lead and strengthen the commercial strategy for the Baglioni Hotels & Resorts portfolio.

The candidate will be responsible for developing and executing the brand’s commercial strategy across all B2B markets and segments, with a primary focus on the U.S. luxury travel market. The role aims to ensure the correct positioning of the brand, drive revenue growth, and expand market penetration by building strong relationships with high-value partners and representing Baglioni Hotels & Resorts according to the highest luxury hospitality standards.

KEY RESPONSIBILITIES:

• Be responsible for a dedicated Sales & Trade Marketing budget for the Baglioni Hotels & Resorts portfolio, allocating investments by market and identifying new business opportunities across key markets based on their business potential;
• Build and implement a commercial strategy aligned with the Revenue Director, and collaborate closely with the Reservation and Marketing teams on pricing, forecasting, segmentation, campaigns, partnerships, and digital sales initiatives;
• Maintain, activate, and expand a consolidated network of key luxury partners and consortia (Virtuoso, Internova Select, Signature, LHW, AMEX FH&R…) for the brand Baglioni Hotels & Resorts, with a strong focus on the U.S. market;
• Represent the brand at top-tier luxury level, in line with international benchmarks, in key global luxury travel events (e.g., LE Miami, ILTM, Signature Forum, Virtuoso Travel Week);
• Analyze performance data, market trends, and competitor strategies to identify growth opportunities;
• Lead and supervise the Sales team, setting clear KPIs, monitoring performance weekly, and ensuring the effective execution of strategic and commercial plans.

REQUIREMENTS:

• Well-established network within the U.S. luxury travel market, with direct relationships with top advisors, bookers, leading agencies and proven experience managing key luxury consortia;
• Solid background working with internationally recognized luxury hospitality brands with a deep understanding of the competitive luxury environment;
• Strategic and analytical mindset with the ability to develop data-driven commercial initiatives, support openings and rebranding projects;
• Excellent leadership, communication, and relationship-building skills, with strong digital sales capabilities and high organizational standards;
• At least 5 years of experience as a Director of Sales in the luxury hospitality industry.

Workplace: Milan

The job offer refers to both genders in accordance with the provisions of Legislative Decree 903/77 and Legislative Decree 125/91.

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