Director of Sales And Marketing

Company Description

The Hassler Roma is one of the most prestigious hotels in the world, owned by Roberto B. Wirth and Veruschka B. Wirth, part of a renowned Swiss dynasty of hoteliers. The hotel is known for its elegance, style, and top-quality service, making it a preferred destination for VIPs globally. Located in the heart of Rome, next to the famous Spanish Steps and Piazza di Spagna, it features 82 rooms and suites and the Michelin-starred panoramic restaurant Imàgo. The Hassler also owns Il Palazzetto, a charming 16th-century property offering a panoramic cocktail bar and private event space.

Responsible

• Developing and implementing strategies to achieve financial results, increase market share, and ensure customer satisfaction. Leading the Sales & Marketing Team with the responsibility of meeting revenue targets and growing market share for the property.
• Analyzing market trends and competitor activity to advise Management and implement strategies that maintain the hotel as a market leader through the development of commercial initiatives.
• Developing and implementing the business plan aimed at maximizing sales and marketing efforts across all segments (International/National Luxury Leisure, Leisure/TO/Groups, Corporate & MICE) in order to achieve company targets.
• Preparing corporate contracts for the hotel in accordance with current commercial conditions and pricing policies.
• Defining and managing plans and strategies with public relations and social media agencies.
• Defining and managing strategic plans to acquire and develop business partnerships to achieve company objectives.
• Defining the annual Sales & Marketing budget and identifying the best strategies for action and growth in order to reach company goals.
• Collaborating with other hotel departments to create a unique guest experience and develop sales programs.
• Ensuring that sales and marketing information provided to operational departments is timely, accurate, and enables the property to meet or exceed guest expectations, build loyalty, and increase market share.
• Identifying changing market conditions and introducing appropriate adjustments to sales and marketing strategies.
• Attending trade shows and industry events.
• Negotiating room rates/packages with clients.

Qualifications:

• 4 to 5 year experience in a similar role gained within luxury hotels of equal standing.
• Fluent knowledge of Italian and English and preferably a third language.
• Background in the tourism sector, with a passion for sales and marketing and for achieving ambitious goals and objectives.
• Additional requirements: excellent interpersonal and problem-solving skills, customer orientation, and availability to travel both in Italy and abroad.

Please send your complete CV to:

– Subject line: DOSM

This job posting is open to candidates of all genders (L.903/77 – Legislative Decree no. 198/2006). All CVs will be used exclusively for the ongoing selection process (art. 111-bis Legislative Decree 196/03). For the privacy policy, please consult the website