Digital Transformation Business Partner – Sales & Marketing (f/m/d)

About the Role

As the Digital Transformation Business Partner – Sales & Marketing (DTBP S&M) (f/m/d), you act as the strategic and operational link between Sales & Marketing and the Information Office for the successful digital transformation implementation. You translate commercial business needs into digital solutions, optimize end-to-end commercial processes, and support the adoption of key technologies such as CRM, marketing automation, customer data & analytics, pricing and trade promotion tools, and sales enablement platforms.
You serve as a strategic partner, process optimizer, effective implementer and change agent across Sales & Marketing and its cross-functional interfaces.

Key Responsibilities

• Align Sales & Marketing digital initiatives with the overall Digital Transformation Strategy and commercial priorities.
• Identify opportunities to digitalize and streamline end-to-end commercial processes (e.g., lead-to-order, order-to-cash, campaign execution, customer journey orchestration).
• Manage digital transformation projects from planning to delivery (scope, time, budget), ensuring strong collaboration with the PMO/Transformation Office and the Commercial Process & Project Manager.
• Ensure a key user approach for relevant Sales & Marketing applications (UAT coordination, first-level support, functional analysis).
• Maintain effective communication, stakeholder alignment, and successful change adoption across all involved teams.
• Support data governance for customer and commercial data (integrity, traceability, access control, audit readiness).
• Ensure secure data collaboration with external partners.
• Promote compliance, quality, safety, sustainability, and CSR guidelines.

Qualifications

• Degree in Business Administration, Information Systems, Marketing, or related field.
• Experience in digital transformation, business process optimization, IT/digital project management, and functional analysis.
• Strong understanding of Sales & Marketing processes and enabling platforms (CRM, marketing automation, analytics).
  Project management expertise; agile certifications are a plus.
• Knowledge of change management methodologies is an advantage.
• Strong analytical and communication skills; structured and solution-oriented working style.
• Fluent in English plus Italian or German.

What We Offer

• A key role in the company’s digital transformation success.
• Opportunity to shape the introduction of new technologies and commercial digital capabilities.
• Collaboration with international teams and technology partners.
• An international company committed to responsibility for people and the environment.
• Training and development opportunities through the Loacker Academy.
• A structured onboarding program.
• Company cafeteria.

Location

Auna Di Sotto(BZ)

Your contact person for this position: Stefanie Prader
Talent Acquisition

To us, Goodness means celebrating and embracing the unique diversity of every individual.
We foster a respectful, inclusive and empowering environment where discrimination has no place.
Our decisions account for long-term environmental and social impacts, and we’re dedicated to building meaningful, lasting relationships.
Ready to join us in choosing Goodness? Explore our career opportunities and join the Loacker team!

What awaits you

• International and family owned company

• Professional and Personal development supported by a dedicated plattform

• Job specific, structured and detailed onboarding phase

• Company restaurant with wholesome and healthy cuisine

• Flexible working hours and home office opportunity (if the job allows that)

• And a whole lot of crispy wafers...

Goodness is a choice

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