Digital Transformation Business Partner – Sales & Marketing (f/m/d)

About the Role

As the Digital Transformation Business Partner - Sales & Marketing (DTBP S&M) (f/m/d), you act as the strategic and operational link between Sales & Marketing and the Information Office for the successful digital transformation implementation. You translate commercial business needs into digital solutions, optimize end-to-end commercial processes, and support the adoption of key technologies such as CRM, marketing automation, customer data & analytics, pricing and trade promotion tools, and sales enablement platforms.

You serve as a strategic partner, process optimizer, effective implementer and change agent across Sales & Marketing and its cross-functional interfaces.

Key Responsibilities

• Align Sales & Marketing digital initiatives with the overall Digital Transformation Strategy and commercial priorities.
• Identify opportunities to digitalize and streamline end-to-end commercial processes (e.g., lead-to-order, order-to-cash, campaign execution, customer journey orchestration).
• Manage digital transformation projects from planning to delivery (scope, time, budget), ensuring strong collaboration with the PMO/Transformation Office and the Commercial Process & Project Manager.
• Ensure a key user approach for relevant Sales & Marketing applications (UAT coordination, first-level support, functional analysis).
• Maintain effective communication, stakeholder alignment, and successful change adoption across all involved teams.
• Support data governance for customer and commercial data (integrity, traceability, access control, audit readiness).
• Ensure secure data collaboration with external partners.
• Promote compliance, quality, safety, sustainability, and CSR guidelines.

Qualifications

• Degree in Business Administration, Information Systems, Marketing, or a related field.
• Experience in digital transformation, business process optimization, IT/digital project management, and functional analysis.
• Strong understanding of Sales & Marketing processes and enabling platforms (CRM, marketing automation, analytics). Project management expertise; agile certifications are a plus.
• Knowledge of change management methodologies is an advantage.
• Strong analytical and communication skills; structured and solution-oriented working style.
• Fluent in English plus Italian or German.

What We Offer

• A key role in the company’s digital transformation success.
• Opportunity to shape the introduction of new technologies and commercial digital capabilities.
• Collaboration with international teams and technology partners.
• An international company committed to responsibility for people and the environment.
• Training and development opportunities through the Loacker Academy.
• A structured onboarding program.
• Company cafeteria.

Location

Auna Di Sotto (BZ)

Contact

Stefanie Prader
Talent Acquisition

Additional Benefits

• International and family owned company
• Professional and personal development supported by a dedicated platform
• Job-specific, structured and detailed onboarding phase
• Company restaurant with wholesome and healthy cuisine
• Flexible working hours and home office opportunity (if the job allows that)
• And a whole lot of crispy wafers.