Digital Sales Manager

Purpose & Overall Relevance For The Organization

• Drive the digital development of the defined key accounts, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share online, leading digital excellence across all touchpoints.
  

Key Responsibilities

• Account Ownership: Serve as the primary point of contact for all digital topics across assigned accounts. Build and execute long-term digital account strategies, manage commercial agreements, and drive digital sell-out and market share.
• Digital Activation: Lead and prioritize digital initiatives that fuel growth—across onsite visibility, offsite campaigns, and key commercial moments. Partner with brand teams to deliver impactful digital marketing content across online platforms.
• CX Building: Act as a digital and technical consultant, empowering account partners to elevate their online experience using adidas.com tools, best practices, and innovation initiatives.
• Market Intelligence: Analyze digital funnel performance, consumer behavior, and category trends (both quantitative and qualitative) to identify opportunities that influence assortment, sell-in, and reorder decisions across digital and offline environments.
• Trading & Optimization: Execute digital shelf optimization and ongoing trading actions in tight collaboration with account teams to maximize visibility and conversion.
• Stakeholder Communication: Deliver clear, insight-driven updates to senior management at cluster and European levels, demonstrating mastery of key digital metrics and account performance.
  

Knowledge, Skills And Abilities

• Deep understanding of essential digital KPIs (Impressions, CTR, PDP Views, CR, ROAS, onsite searches) and the levers that impact them.
• Proven ability to translate digital performance insights into commercial actions that elevate revenue and performance.
• Strong account management and negotiation skills.
• Hands-on experience with content-driven and conversion-focused digital activations.
• Comfortable navigating change with a test-and-learn mindset in a fast-moving digital landscape.
• Ability to clearly communicate complex topics to stakeholders at all levels—both remotely and in person; strong presentation and PowerPoint skills required.
• Highly reliable, committed, and results-driven.
• Able to manage multiple priorities under pressure.
• Thrives in an international, cross-functional environment.
• Fluent in English (written and spoken).
  

Requisite Education And Experience / Minimum Qualifications

• Minimum 6 years of professional experience in an eCommerce or digitally related field
• University degree in the field of Business, eCommerce or equivalent
• Experience working with external stakeholders, ideally within the fashion lifestyle or sportswear industry
• Experience working with leading digital data platforms (such as GA4, power BI) is preferred
  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.