Digital Paid Media Specialist, EMEA

Essential Responsibilities

Setup, manage and optimise paid campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads and other PPC platforms (such as Programmatic, LinkedIn, etc.)

Conduct daily performance monitoring of the EMEA PPC campaigns & necessary optimisations (including bid strategy, keyword & search term review, ad copy and asset testing, goal and objective, targeting, etc.).

Drive EMEA Shopping Campaigns: manage existing campaigns (including optimisations, analysis, opportunities & trends), and drive Shopping expansion in existing and new markets. Assist in Feed health checks, updates & unlock opportunities with CSS.

Perform regular account audits in EMEA accounts to identify areas for performance improvement.

Analyse campaign data to extract insights, trends, and actionable recommendations for the region.

Create copies and assets for the PPC campaigns in any language needed, with the support of AI tools.

Collaborate with the Analytics team ensuring performance tracking of PPC Campaigns.

Report regularly on key performance metrics (CPC, CTR, ROAS, CPA, Conversion Rate, etc.) and learnings/conclusions of the PPC campaigns, with a vision of scaling best practices in the region.

Support the integration of automation tools and AI-driven optimisation techniques.

Contribute to SEO and website performance discussions where PPC overlaps with broader digital strategy.

Assist in the creation of HubSpot landing pages for PPC Campaigns, including SEO best practices, A/B testing and measurement.

Desired Qualifications

Minimum 3+ years of hands-on experience managing PPC campaigns, preferably in an international or EMEA context. Typically, a Bachelor's Degree or global equivalent in Digital Marketing or a related discipline.

Proven proficiency in Google Ads, Meta Ads, Microsoft (Bing Ads).

Excellent understanding of PPC campaigns (types, channels, structures, strategies)

Experience with Google Analytics, Google Tag Manager, and understanding of tracking setup for conversions and audiences.

Excellent analytical skills for data analysis and reporting.

Experience working with large-scale budgets and multi-country campaigns.

Experience with landing page creation in HubSpot or similar platform.

Proficiency in ad copy and asset creation for PPC campaigns.

Knowledge of other digital channels (SEO, Social, Programmatic, Email).

Google Ads Certification is preferred.

Strong English communication skills – written and spoken fluency required. (other European languages is a plus)

Agency experience is an advantage (although not a requirement)

Henry Schein Italy is committed to the principles of equal opportunities in employment in all areas of work that it involves, combating any form of discrimination based on sex, race, skin color, nationality, ethnic or national origin, religion, sexual orientation, marital status, disability, age or other legally protected characteristics.

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