Digital Marketing Specialist (Milan)

Responsibilities

• Media planning: support in planning communication strategies, budgeting, and proposal development
• Lead generation and management
• SEO: analysis, planning, content creation, and maintenance of website positioning
• Analytics & Reporting: production and analysis of periodic reports focusing on the contributions of the activities in terms of conversion, CPA, ROI
• Research and scouting of new solutions for the marketing mix
• Content management: management of the Dils.com company website and the websites of the commercial initiatives

Requirements

• Degree in Digital Marketing and Communication, Economics, or similar
• Experience in Agencies, Consulting Firms, or Tech Companies (minimum 2 years)
• Excellent knowledge of the main Digital Marketing tools (Paid Advertising, Paid Social, Retargeting, Email Marketing, Marketing Automation)
• Excellent knowledge of CMS (preferably WordPress)
• Excellent knowledge of Advertising Tools, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Knowledge of the main international Digital and Social media Platforms
• Experience with Google Analytics 4 and Google Tag Manager
• Good communication and content production skills, also from an SEO perspective
• Fluent in English both written and spoken; good knowledge of a second language is a plus
• Proficiency in Microsoft Excel, Word, and PowerPoint