Digital Marketing Manager

Company Background

As a leading global player in the sports industry, HEAD Group offers exciting opportunities for ambitious talents eager to grow in a dynamic, innovative environment. Attracting, developing and retaining talented individuals is essential to our continued success.

The Role

Reporting to the Head of Digital , the Digital Marketing Manager is the strategic and operational lead for our digital growth engine.

This is a unique hybrid role: you will lead and manage our external agencies for the end-to-end execution of performance marketing channels, while taking a direct, hands-on approach to CRM activation and community engagement. You will be responsible for leveraging 1st party data to drive loyalty and business growth across a global multi-brand footprint.

Key Responsibilities

• Performance Marketing (Agency Lead): Define strategy and manage agencies for paid acquisition channels, ensuring KPI attainment.
• CRM & Community Activation (Hands-on): Directly manage the execution of CRM campaigns and community initiatives (building, sending, and optimizing communications).
• 1st Party Data Management: Proactively acquire and leverage qualitative 1st party data to enhance targeting and retention.
• Forecasting & Budgeting: Own the digital marketing budget; lead planning and forecasting of spend to ensure optimal ROI.
• Campaign Localization: Manage end-to-end localization of campaigns adapt global strategies for local markets.
• SEO & Organic Growth: Provide expertise to guide content and technical teams on organic foundation.
• Affiliates & Influencers: Drive strategy and oversee execution of affiliate networks and partnerships.
• Reporting & Analysis: Maintain rigorous reporting frameworks for CLV and CAC visibility.

Personal Specification

• Experience: 5+ years in digital marketing, with experience in managing agencies and hands-on CRM activation.
• Hands-on CRM Skills: Proficiency in working directly within CRM platforms to execute campaigns.
• SEO & Data Savvy: Strong understanding of SEO principles and 1st party data leverage.
• Agency Orchestration: Proven ability to brief and hold external agencies accountable.
• Language: English (Professional fluency).

Position Details

• Location: Milan
• Working hours: Full-time, Monday to Friday
• Contract: Permanent (Contratto a tempo indeterminato)
• RAL: €40,000 – €50,000
• Benefits: Meal vouchers (Buoni pasto)
• CCNL: Industria Moda

This position is open to candidates of both genders, in accordance with the Equal Opportunities Code (Legislative Decree No. 198/2006 and subsequent amendments).

HEAD WATERSPORTS SPA a division of HEAD Group