Digital Marketing Manager

Digital Marketing Manager

Full-time | Hybrid (Remote + in-office in Marche, Matelica)

About the Role:

We are looking for a highly motivated Digital Marketing Manager to lead and coordinate the digital marketing efforts across our network of international education, travel, and tech brands:

• Study Abroad Association (USA)
• SAA Italy (IT)
• Campus Community (USA)
• GoTribe (IT)
• LewerMark (USA)
• Any other required projects/brands

This position is based in Italy (preferably the Marche region) and offers a hybrid

setting, part remote and part in-person at our office in Matelica, to enable regular

collaboration and team meetings. You will play a key role in aligning our marketing

strategies across multiple brands, markets, and languages (mainly Italian and

English).

The ideal candidate combines strategic vision with hands-on digital skills, managing both the big picture and day-to-day execution. We are looking for someone to head up the entire marketing effort for various brands, requiring adaptability, multitasking, and problem-solving skills. Someone who thrives in a dynamic, creative, start-up environment and loves turning ideas into measurable

results.

You’ll also have access to additional team members, freelancers, and creative resources to support your strategies and execution.

Main Responsibilities

• Digital Strategies & Project Management
• Coordinate marketing strategies and messaging consistency across all brands and markets.
• Define and implement coordinated omnichannel digital marketing strategies that integrate social media, paid campaigns, email marketing,
• CRM, and web presence into one cohesive experience.
• Manage timelines, campaigns, and cross-functional communication between teams (Italy–US).
• When needed, supervise external freelancers or agencies (e.g., SEO, paid ads, video).
• Set clear KPIs and prepare monthly performance reports.
• Maintain a consistent brand voice and visual identity across all platforms.

Digital Marketing Execution

• Plan, execute, and optimize campaigns on Google Ads, Meta Ads, and LinkedIn Campaign Manager.
• Oversee SEO and content marketing to increase organic visibility.
• Manage and update websites and landing pages.
• Create or coordinate the creation of marketing content (blogs, articles,
• Newsletters, social posts, videos, etc).
• Managing Digital PR and other paid channels relevant to the brands
• Track and report analytics using GA4 and Looker Studio.
• Manage CRM and automation tools (HubSpot, Mailchimp, or similar).
• Measure ROI from all marketing activities and campaigns

Brand & Community Growth

• Create leads through the entire digital marketing effort
• Manage various social media accounts (SAA, SAA Italy, GoTribe, Campus Community, Lewer Mark, etc).
• Increase community engagement (mentions, tags, collaborations, influencer marketing).
• Plan and execute marketing strategies for events and conferences, and
• manage post-event follow-up (including newsletters and industry outreach).
• Help organise relevant industry webinars.
• Coordinate potential partnerships, influencers, and marketing collaborations.
• Coordinate with our international partners for co-branded initiatives.
• Managing all our collaterals for conference banners, brochures, flyers, etc.
• Post on different industry list servers such as SECUSS
• Managing the company newsletter
• Outreach to most associations and consortiums for both free and paid opportunities
• Update our websites with new programs, news, and other content.

Requirements

• 3+ years of experience in digital marketing, ideally across international or
• multi-brand environments.
• Proven experience in performance marketing, SEO, content marketing, and
• omnichannel strategy.
• Experience with cross-functional collaboration between marketing, sales,
• and operations teams.
• Fluent in English (essential) and in Italian.
• Proactive, organized, and able to manage multiple projects simultaneously.
• Skilled with Google Ads, Meta Ads, GA4, SEO tools (Ahrefs, SEMrush), and CRM/automation software such as Hubspot.
• Available for occasional travel within Italy and abroad.

Preferred:

• Experience in the international education, travel, or startup sectors.
• Experience managing or mentoring junior marketers or freelancers is a plus.
• Familiarity with US higher education and B2B marketing.
• Video marketing or digital PR experience.

What We Offer

• Dynamic, international, and purpose-driven environment.
• We value creativity, initiative, and people who bring ideas to the table. You’ll
• be trusted with real responsibility and autonomy from day one.
• Flexibility to work remotely with periodic in-person sessions in Marche.
• Growth opportunities across multiple global brands.
• Direct collaboration with the executive team (CEO and VP).

If you’re ready to take ownership of ambitious projects and grow with a global

team, we’d love to hear from you.

To Apply:

Send your resume and a brief cover letter to: