Digital Marketing Associate

The role

We are seeking a dynamic and motivated Digital Marketing Associate to join our marketing team in Milan. The ideal candidate will have a passion for marketing and a keen interest in the asset management industry. The Digital Marketing Associate oversees the company’s digital properties and plans activities in line with broader business goals.

Strategic and general responsibilities

• Digital Presence & Brand Building
• Contribute to the firm’s digital strategy by suggesting improvements to channels, content formats, and client engagement initiatives.
• Ensure digital activities are aligned with brand positioning and overall corporate strategy.
• Own and maintain the editorial plan (themes, formats, cadence, channel mix) and translate it into an actionable calendar across channels.
• Market & Competitor monitoring across channels
• Explore new digital tools, channels, and formats that could enhance communication with investors.
• Contribute to process improvements in campaign management, analytics, and reporting.
• Work with investment teams to translate market insights into accessible digital content.

Day-to-Day Tasks

• Update and maintain the corporate website with news, fund updates, and thought leadership content.
• Draft and schedule social media posts, ensuring alignment with editorial calendar.
• Coordinate translations and adaptations of content for different markets.
• Set up, optimise and monitor digital campaigns (email, Google Ads, LinkedIn Ads).
• Ensure targeting, segmentation, and scheduling follow internal guidelines and compliance requirements.
• Use Google Analytics and other analytics tools to track performance and website metrics
• Act as Community Manager: engage with followers, respond to comments, and escalate client-related queries to the appropriate teams.
• Email marketing: own the entire process (from content, targeting, lists, analytics)
• Be the point of contact for Pardot and Salesforce queries, in close collaboration with the IT team
• Prepare, update and maintain a KPI tracker for all marketing activities (social media, events, media, website, etc)
• Review all marketing materials (presentations, reports, newsletters, social posts, website content) to check spelling, grammar, consistency, and compliance with brand tone of voice.
• Coordinate with compliance to ensure materials meet regulatory standards before publication.

The candidate

The ideal candidate will have:

• Master’s degree in Marketing, Communications, Business or a related field.
• 3-5 years of experience in digital marketing (previous experience in the financial sector is appreciated).
• Strong organizational and project management skills.
• Familiarity with B2B and B2C marketing.
• Experience with the use of WordPress
• Solid understanding of SEO (on-page, metadata)
• Experience with CRM systems (Salesforce preferred).
• Experience with email marketing and marketing automation systems (Marketing Cloud Account Engagement / Pardot preferred).
• Extensive experience in the use of Google Ads, Analytics (GA4), Tag Manager, Social media advertising
• Basic knowledge of HTML, CSS or any other markup language
• Nice to have: Adobe Creative Cloud suite (Photoshop, Illustrator, InDesign)
• Proficiency in Microsoft Office.
• Excellent verbal and written communication skills.
• Fluency in Italian and English;
  fluency in any other languages is a plus.
• High interpersonal and organisational skills, with a strong work ethic.
• Excellent attention to detail.
• Ability to manage internal stakeholders.
• Ability to work across regions.