Digital & Event Marketing Specialist

Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in 50 countries in the world the Generali Group is one of the most significant players in the global insurance and the asset management industry. Generali supports each firm to innovate and grow with full investment autonomy ensuring they are set up to develop sustainable and innovative solutions. With the stability of Generali Group backing, the platform enables investors to access distinctive strategies and experts' insights.

GEB is a global Employee Benefits platform that helps Multinational Corporates succeed by protecting and enhancing the physical, emotional & financial wellbeing of their human capital. Driven by customer service, innovation, and operational excellence, GEB is built on an ecosystem of partnerships to support clients on their Environmental, Social & Governance journey.

Its presence is truly global (127 countries) and reliable thanks to 136 trusted local Network Partners, who enable the provision of focused expertise and support to 298 Lifecycle Pooling coordinated multinational programmes, 324 other global solutions and 62 Captive programmes, with a premium volume of €1.643 billion (YE 2024 figures).

For more information, please visit our website

The Digital & Event Marketing Specialist role has a global remit and will assume responsibility for all GEB digital marketing platforms and support GEB Event Marketing Manager with the organization of events. This is a data-driven role working closely with other members of the Marketing & Communications team, with the sales organization, Global Analytics & Insights Team, and Operation departments to maximize business opportunities, improve our digital marketing as well as digital transformation of processes and procedures, and support the event organization.

Main accountabilities (non-exhaustive list):

Within the digital area

• Manage all our digital marketing platforms and automation, email marketing, surveys, video streaming and more
• Actively contribute implementing new tools and functionalities (e.g. Salesforce Account Engagement, PiwikPro, CVENT use expansion, PowerApps for Automation, etc.)
• Plan, measure, report and improve digital campaigns and activity, including (but not exclusively) newsletters, webinars, display advertising, and website
• Create/ prepare/ send Salesforce email campaign (newsletters, digital campaigns)
• Create a Toolbox process documentation for email campaign activities
• Manage newsletter subscription requests with our platform provider
• Taking ownership of Client Data Centre Subscription Process (in coordination with GA&O, Commercial and COO area)
• Liaise with suppliers and invoices, manage platform users
• Oversee web maintenance and implementation of our Lifetime Partner customer journeys –
• reporting bugs, raising and chasing helpdesk tickets, testing new features on User Acceptance Testing (UAT) site, and supporting management and deployment of service releases on our website and portals
• Conduct regular web content quality audits to ensure our website and portals are of great standard
• Contribute to the global marketing plan by advising on best use of digital channels and becoming a champion for digital best practice in the team
• Find synergies and efficiencies among the MARCOM tasks, specifically through the usage of
• Office365 and other digital tools, and identify opportunities for digitalization and automation through PowerApps to improve in-department teamwork and cross-department efficiencies
• Actively contributes to the research, development and implementation of new tools to facilitate the planning, execution and KPIs’ measurement of MARCOM initiatives

Within the event management area

• Support the execution of small to large-scale events
• Support the delivery of seamless experiences for stakeholders
• Coordinate and execute the operational aspects of the event management
• Liaise with suppliers and invoices
• Manage and implement digital campaigns for event registrations with CVENT (registration landing pages, email automation)
• Manage attendee communication, including saving the date, invitations, confirmations, updates, and post-event follow-ups
• Implement marketing strategies to promote commercial and GEB owned events and drive attendance
• Support the Marketing & Communication team to create promotional materials, content for social media campaigns and mailing, and maximize exposure
• Oversee the digital event registration processes via our event management platform, ensuring a smooth, professional and efficient experience for attendees

The above list is not limitative and may be amended/adapted at any time by the Employer, at its own discretion, in accordance with the business needs.

Desirable skills & competencies:

• Excellent interpersonal skills and ability to interact across all levels of an organization
• Good project management skills, able to work independently as well as in a team
• Attentive to details
• Enjoy working in a changing and fast-paced intercultural environment
• Good ability to think strategically, creatively and “out-of-the-box” to meet stakeholders’ objectives.
• Proactive and solution-oriented; “make it happen” attitude and innovative/business minded spirit
• Results-oriented and able to measure success
• Good communication skills in writing, speaking, and presenting
• Excellent knowledge of digital tools including CMS web analytics, email marketing and automation platforms, MS Office package
• Good knowledge of SalesForce CRM (certification is a plus)
• Working knowledge of HTML and CSS
• Adobe Creative Suite and/or video editing experience
• Flexible and entrepreneurial approach to work

Desirable qualifications & background:

• Degree in Marketing (or strong experience in digital marketing area in the service industry type insurance or bank sector)
• Minimum 5 years’ experience in similar roles
• Proven experience with digital communication. Working knowledge of Tools & Channels & Media
• Experience in global organizations, with scope across different geographies is required
• Previous experience in a multi-cultural and international environment is considered an asset
• Fluent in English, any other language would be considered an asset

This recruitment deals with a permanent and full-time position, based in Assago (close to Milan, Italy).

Generali Employee Benefits’ commitment for recruiting

Generali Employee Benefits is committed to promote equal opportunities in employment. Candidates will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

At Generali, we believe that it is our differences that make the difference. At the heart of everything we do, we value the fact that we are all human beings, unique in our own ways, bringing different cultures, lifestyles, mindsets, and preferences. Our commitment is to leverage this Diversity to create long-term value, to be innovative, sustainable, to make the difference for our people, our clients, our partners as well as our communities. We strive to promote a culture where D&I is embedded in how we work and do business every day. All of us around the world are taking actions every day to create an inclusive and accessible workplace, where every person feels empowered to take ownership, to challenge biases and lead the transformation with a human touch.

Generali Employee Benefits endeavours to contact candidates within 21 days of application. However, if you do not hear back after 3 weeks then please assume on this occasion, unfortunately, you have not been successful.

Personal data collected will be strictly used for recruitment purpose only. All unsuccessful applications will be destroyed max. 3 months after this recruitment campaign closing.