Digital Campaign Specialist

Position Overview:

We are seeking a talented and motivated Digital Advertising Specialist with 1-3 years of experience to join our team. The ideal candidate will have hands-on experience with Google Ad Manager, with a specific focus on managing digital adv campaigns. This role will involve working closely with clients to understand their objectives and executing campaigns that deliver measurable success.

Key Responsibilities:

• Campaign Management: Set up, manage, and optimize digital ad campaigns.

• Client Collaboration: Work closely with clients to understand their marketing goals, develop tailored strategies, and provide ongoing support and insights.

• Ad Trafficking: Handle all aspects of ad trafficking, including tagging, troubleshooting, and ensuring correct ad delivery.

• Performance Analysis: Monitor campaign performance, analyze data, and generate reports with actionable insights to maximize ROI for clients.

• Optimization: Continuously optimize campaigns through A/B testing, targeting refinements, and creative enhancements to meet and exceed client KPIs.

• Collaboration: Coordinate with internal teams, including content creators and designers, to ensure cohesive campaign execution.

• Industry Knowledge: Stay up-to-date with the latest trends, tools, and best practices in digital advertising, including on YouTube and Google Ad Manager.

• Collaborate with internal teams and external partners to implement the Partner Sales Program.

• Support in developing creative briefs, targeting strategies, and A/B testing.

• Knowledge of Partner Sales Programs and the media advertising landscape.

• Commercial Offers: Support in the redaction of commercial offers for clients, ensuring clarity and alignment with their objectives.

Required Qualifications:

• Experience: 1-3 years of hands-on experience managing digital campaigns.

• Technical Skills: Strong understanding of ad trafficking, targeting, and optimization techniques on Google Ad Manager.

• Analytical Skills: Proficiency in analyzing campaign performance data and using insights to optimize strategies.

• Communication Skills: Excellent verbal and written communication skills, with the ability to explain complex concepts to clients and team members.

• Attention to Detail: High level of accuracy and attention to detail in managing multiple campaigns simultaneously.

• Problem-Solving: Ability to troubleshoot campaign issues and find creative solutions to achieve client goals.

• Education: Bachelor’s degree in Marketing, Advertising, or a related field is preferred.

• Must be proficient in using the MS Office Suite (Word, Excel, PowerPoint, Outlook) for day-to-day tasks.

Preferred Qualifications:

• Experience with additional digital advertising platforms (e.g., Facebook Ads, LinkedIn Ads) is a plus.

• Google Ads and YouTube Ads certifications.

• Familiarity with programmatic advertising.