Digital And Omnichannel Marketing Lead Emea

Digital and Omnichannel Marketing Lead EMEA

Grenoble (France) or Milan (Italy)

Job Description

BD is one of the largest global medical technology companies. Advancing the world of health is our Purpose. Diagnostic test results influence over 70% of clinical decisions, making accurate specimen collection critical. BD’s Specimen Management business is a global leader in preanalytics, supporting reliable diagnostic outcomes with a range of products including BD Vacutainer products for blood and urine collection, designed to ensure accurate results throughout the testing process. Join a fast-growing international organization to shape our Specimen Management BU EMEA’s digital and omnichannel future.

We are seeking a data-driven, digitally minded and highly autonomous talent to own and elevate our key platforms – BD.com, Learning Academy, Showpad, Social Listening and GenAI. With at least 5 years of experience in digital marketing, CRM or analytics, strong Salesforce skills, and a solid understanding of the B2B funnel, you bring structure, curiosity and a proactive mindset.

Key Responsibilities

• Lead digital initiatives across SM EMEA to strengthen our omnichannel maturity.
• Build and maintain a cohesive digital ecosystem aligned with business and brand strategy.
• Drive BD.com development: UX improvements, new pages, product visibility, roadmap ownership.
• Manage BD Learning Academy: platform administration, user access, engagement tracking.
• Deploy Showpad, GenAI and Content Factory platforms; train clusters and monitor adoption.
• Ensure high-quality lead management in Salesforce: setup, monitoring, reporting, data hygiene.
• Translate campaign performance into actionable marketing recommendations.
• Capture market and customer insights through Social Listening and digital analytics.
• Deliver regular reporting that connects digital activity to commercial impact.

Qualifications

• Bachelor’s degree or higher in Marketing, Business, Economics, Statistics or related field.
• Minimum 5 years of experience in digital marketing, data analysis or CRM management (MedTech/Healthcare a plus).
• Proven ability to independently manage and advance digital projects.
• Hands-on experience with digital platforms (Showpad, CMS, etc.) and strong interest in GenAI.
• Proficient in Salesforce and knowledgeable about the B2B funnel.
• Fluent in English; additional regional languages are an advantage.
• Analytical mindset, strong communication skills, highly organized, proactive and service-oriented.
• Passionate about digital innovation and its impact on omnichannel performance.

Salary Range

$55,000 – $88,000 Annual

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.