DENZA-After Sales Community Specialist
Descrizione dell'offerta
Overview
About BYD
Our purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and wants to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high-tech multinational, based in Shenzhen, China. It operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions, BYD is dedicated to building a zero-emission ecosystem.
Our goal is to build a zero-emission future that reconnects humanity with nature and a world of clean air. We are looking for talent to join this mission and make a positive impact in a diverse and dynamic world.
Location: Milan
Type of Employment: Full-time
Responsibilities
- CommunityContentPlanning & Publishing
Develop and execute community content plans aligned with brand and business objectives. Create, localize, and publish engaging content (posts, announcements, campaigns, feature guides, etc.) within the APP community. Coordinate with regional and HQ teams to ensure content consistency and localization relevance.
- CommunityModeration & Quality Management
Review, moderate, and approve user generated content to ensure community guidelines and quality standards are met. Identify high quality posts and users, curate featured content, and promote positive community culture. Monitor community sentiment, trends, and user feedback, and provide actionable insights.
- High-Value User Identification & Incubation
Identify potential KOLs/KOCs/superusers within the community based on content quality, engagement, and influence. Design and implement user nurturing mechanisms (badges, privileges, recognition, campaigns, etc.). Maintain long-term relationships with core users to strengthen loyalty and advocacy.
- Community Feature Optimization & Setup
Participate in the design, optimization, and iteration of community functions and user journeys. Collect user feedback on community features and collaborate with product/UX teams to improve usability and engagement. Support new community sections, functions, or pilot programs during setup and rollout.
- Data & Performance Tracking
Track and analyze key community metrics such as activity rate, content engagement, user growth, and retention. Prepare regular reports and optimization suggestions based on data and operational insights.
Qualifications
Requirements:
- Native or fluent local language, with good command of English (written and spoken)
- 2+ years of experience in community operations, content operations, social media, or digital marketing
- Strong understanding of online communities, user behavior, and content ecosystems
- Experience with APP-based communities, forums, or brand-owned platforms is a strong plus
- Excellent content judgment and sensitivity to high-quality user-generated content
- Strong communication, coordination, and execution skills
- Data-driven mindset with the ability to translate insights into action
Nice to Have
- Experience in automotive, technology, consumer electronics, or lifestyle brands
- Familiarity with user growth strategies, KOC programs, or loyalty communities
- Experience working in across-cultural or international organizations