Demand Generation Marketing Lead, Veeqo

Job ID: | Project Kite - UK Subsidiary

Our marketing team is seeking an exceptional Demand Generation Lead to own, develop and scale full‑funnel campaigns with the goal to drive acquisition, adoption and engagement with Veeqo. The ideal candidate is a data‑driven and analytical marketer with a track record of driving growth through measurable, innovative marketing approaches. Experience in B2B SaaS tech companies, leading cross‑functional initiatives in fast moving ambiguous environments, balancing long‑term vision with rapid execution is essential.

Key job responsibilities

• Develop and execute comprehensive full‑funnel marketing strategies that deliver measurable business results.
• Manage day‑to‑day operations of our seller acquisition program, launching, testing and optimizing marketing actions across the funnel.
• Lead marketing automation strategy and implementation to drive program efficiency.
• Establish rigorous testing frameworks and optimization processes, and develop metrics to measure campaign effectiveness.
• Lead budget planning and forecasting for demand generation initiatives, and actively communicate progress and financial health across the organization.
• Drive continuous innovation in measurement, attribution and incrementality testing.
• Partner with stakeholders across Sales, Product and Data to align on growth initiatives.

A day in the life

Are you passionate about owning demand generation at a fast‑growing subsidiary within Amazon? Are you a highly organised, data‑led growth leader who wants to develop high‑impact campaigns and scale a key priority for Amazon’s seller‑facing business? This role places you at the centre of our marketing efforts for Veeqo, Amazon’s recommended shipping and inventory management solution for sellers worldwide.

About the team

Veeqo, acquired by Amazon in 2021, is Amazon’s recommended shipping, inventory and warehouse management solution for e‑commerce sellers. Our vision is to become the multi‑channel solution for sellers on‑ and off‑Amazon, helping them manage fulfillment operations and ship orders at the lowest cost and speed. The marketing team uses data, seller insights and automation to invent, test and scale programs that raise awareness of Veeqo and drive sellers to sign‑up or engage with our sales team. We are in a high‑growth phase and seeking exceptional talent to lead our next stage of expansion.

Basic Qualifications

• Experience with Excel or Tableau (data manipulation, macros, charts, pivot tables).
• Experience building, executing and scaling cross‑functional marketing programmes.
• Experience leading go‑to‑market for consumer software or hardware product launches.
• Experience in marketing or marketing research.
• Experience using data and metrics to measure impact and determine improvements.
• Experience presenting metrics and progress to senior leadership.

Preferred Qualifications

• Experience using SQL or other analytical tools for data analysis.
• Experience with customer segmentation, profiling and targeting.

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