Demand Generation Coordinator

About Vertiv

At Vertiv, we build products that keep critical technologies running 24/7. We are proud we were the first to protect mainframes with precision cooling systems. We were the first to introduce an integrated enclosure system to distributed networks. We help some of the largest names in the industry bring new capacity online faster and at a lower cost when search and social media increased demand for storage and computing. Our portfolio spans power, thermal and infrastructure management products, software and solutions, and is complemented by a network of nearly 250 service centers worldwide.

Demand Generation Coordinator

As a Demand Generation Coordinator you will be the primary point of contact and strategic coordinator for an external Demand generation agency with focus on new resellers activated and to focus on activities to lower/contain number of dormant resellers. Core responsibility will be pursued through management of an external Telemarketing Agency. Your mission is to transform cold outreach into a high‑quality pipeline. You will manage the end‑to‑end campaign lifecycle—from briefing the agency and providing lead lists to audit call quality and ensuring seamless hand‑offs to our internal sales team.

Key Responsibilities

Agency Management & Operational Excellence

• Act as the primary liaison between the company and the external telemarketing agency, hosting weekly syncs to monitor progress against KPIs.
• Coordinate campaign launches: Brief the agency on product value propositions, target personas, and specific campaign objectives.
• Manage Lead Distribution: Oversee the flow of "Marketing Qualified Leads" (MQLs) from the agency into our CRM, ensuring data accuracy and immediate routing to sales.
• Conduct regular performance reviews and provide feedback to Agency.
• Develop training programs and conduct training sessions to improve the skills and knowledge of the team.
• Ensure correct access and compliance with all Vertiv policies of the external contractors.
• Create process documentation in alignment with all Channel Sales stakeholders.
• Continuous training and upskilling of the external contractors on Vertiv products and Channel programs.

Active Resellers Strategy

• Develop and implement effective strategies and campaigns to maximize number of active resellers prevent churn of active resellers (prevent dormancy).
• Align with the marketing team (central and local) on planned initiatives that support new resellers’ acquisition.
• Set actions and priorities aligned with the It Channel sales strategy.
• Enable and promote all active promotions through the external telemarketing agency.
• Develop and implement the growth plan activities in each country/region as needed to support the business development of net new resellers.

Campaign Strategy & Content Support

• Script & Messaging Development: Collaborate with the Marketing and Product teams to provide the agency with high‑converting call scripts, objection‑handling guides, and email templates.
• Targeting & Segmentation: Work with the IT Channel Jr Data Analyst to identify and export high‑potential lead lists (Target Accounts) for the agency to pursue.
• Audit Call Quality: Regularly review call recordings and lead notes to ensure the agency is representing the brand accurately and qualifying prospects effectively.
• Performance Tracking: Manage the "Demand Gen Dashboard," tracking metrics such as:

Quality Control & Performance Analytics

• Lead‑to‑Opportunity Conversion Rate
• No of Activated resellers (1st purchase)
• No of Net New Resellers (VPP recruitment)
• Continuous Improvement: Identify underperforming campaigns and pivot strategy or messaging in real‑time to maximize ROI.

Sales & Marketing Alignment

• Feedback Loop Management: Gather regular feedback from the Internal Sales team on the quality of agency‑generated leads and use that data to refine agency instructions.
• Prepare and present regular reports to management, highlighting key performance indicators and achievements, customer acquisition trends (net new, dormant , active).
• Analyze no of customers data to identify trends, opportunities, and potential challenges.
• Follow and drive escalation to the complete resolution of the issue. Ensure collaboration from all departments towards acquiring and retaining resellers. Know when to elevate the issue higher up.

Key Skills

• Project management skills
• Customer focus
• Problem solver
• Excellent communications skills
• Analytics skills (PBI & Excel)

Requirements

Education: Bachelor's degree in Business, Sales or Marketing

Experience

• Proven experience in Telemarketing, Demand Generation, Inside Sales, Marketing, Sales, preferably in the IT industry.
• Coordinating projects with multiple stakeholders.
• Excellent communication and interpersonal skills.
• Ability to analyze data and make data‑driven decisions.
• Proficiency in CRM software and sales tools.
• Results‑oriented with a focus on achieving sales targets.
• Ability to deliver presentations and training.

Language Skills

English C2

Teamwork

Organizes and directs effective teams at the cross‑functional level that consistently achieve stated goals.

Professionalism

Exhibits appropriate attributes in all aspects of performance and demeanor.

Communication

Demonstrates excellent listening and communication skills (written and verbal particularly over the phone).

Results Oriented

Revenue oriented, and can be counted on to consistently meet and exceed goals.

Taking Risk And Innovating, Entrepreneurial Spirit

You act decisively to attack difficult problems. You persevere in the face of challenges. You take the lead in unpopular yet necessary actions. You look for new tools and processes in order to deliver new approaches or products.