Demand Gen & Channel Campaign Lead

A technology company in Bologna is seeking a Demand Generation Coordinator to manage initiatives with an external telemarketing agency. This role involves coordinating outreach strategies to activate resellers and reduce dormancy. The ideal candidate will have a Bachelor's degree in Business, Sales, or Marketing, alongside strong project management skills and experience in demand generation within the IT sector. You will also track campaign performance and ensure the agency adheres to brand standards.
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