Dealer Marketing Specialist

Role description:

We are looking for a Dealer Marketing Specialist to support our dealer network in developing and implementing local marketing strategies, in line with the brand’s guidelines and business objectives. The role will serve as a key point of contact for dealer communication and promotional activities, ensuring consistency, effectiveness, and measurable results.

Main responsibilities:

• Collaborate with dealers to plan and execute local marketing campaigns (online and offline).
• Ensure alignment of activities with brand and corporate guidelines.
• Manage and optimize local digital marketing activities (social media, advertising campaigns, newsletters, dealer websites).
• Monitor campaign performance and prepare regular reports.
• Support the creation of promotional materials and communication tools for the dealer network.
• Provide training and guidance to dealers on marketing tools and best practices.
• Coordinate external suppliers and creative agencies.

Requirements:

• Degree in Marketing, Communication, Economics, or related fields.
• 2–3 years of experience in marketing roles, preferably in the automotive or retail sector.
• Knowledge of key digital marketing platforms and analytics tools (Google Ads, Meta Ads, Google Analytics, CRM).
• Strong organizational and project management skills, with the ability to manage multiple stakeholders.
• Team player with a results-oriented mindset.
• Good command of both Italian and English.

Please send your CV in English.

OMODA Motors

OMODA Motors is a new brand built by Chery Group, which is a leading Chinese automobile company. OMODA operates individually from other brands of Chery Group. Its business scope covers the R&D, production and sales of passenger cars.

Chery Motors

Since founded, Chery has always taken adhering to technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform and new energy, and the first one in China to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas market.

Chery has always focused on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product strategy, localization strategy and talent strategy. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 11 million consumers worldwide.

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