CRM MarTech & Campaign Specialist

Golden Goose is a journey of love and authenticity, leading you to embrace your true self, where tradition and innovation merge into timeless, one-of-a-kind creations.

Role

CRM Campaign Specialist

We are looking for a passionate talent to build a global brand. The candidate will join the Global Customer Relationship Management Team in Milan. As a CRM Intern at Golden Goose, you will be key in executing personalized marketing campaigns through email and other marketing automation tools. You will gain hands-on experience in customer segmentation, campaign analysis, and optimization while contributing to our overall customer engagement strategy.

Main Responsibilities

• Assist in the setup, execution, and optimization of marketing campaigns, including drafting, testing, and scheduling emails, push app notifications, SMS, and MMS campaigns.
• Support the team in maintaining and managing marketing automation workflows to ensure timely and relevant communications.
• Help segment the customer database for targeted email campaigns based on behavior, demographics, and purchasing patterns.
• Monitor email campaign performance, generating reports to track key metrics such as open rates, click-through rates, and conversions.
• Collaborate with the creative and content teams to ensure email templates and messaging align with brand guidelines.
• Assist in A/B testing strategies to optimize subject lines, content, and delivery timing.
• Stay updated and conduct research into email marketing best practices, industry trends, competitor benchmarking, and legal regulations such as GDPR and CAN-SPAM.

Key Requirements

• Currently pursuing or recently completed a degree in Marketing, Business, Data Analytics, or a related field.
• A strong interest in digital marketing, email marketing, and marketing automation.
• Basic understanding of CRM and email marketing platforms (experience with tools like Salesforce Marketing Cloud, HubSpot, Mailchimp, or similar is a plus).
• Familiarity with email marketing performance metrics (open rates, CTR, bounce rates) and A/B testing.
• Proficiency in MS Office (Word, Excel, PowerPoint), with strong data analysis skills.
• Excellent organizational skills, with attention to detail and the ability to manage multiple projects.
• Strong communication skills, both written and verbal, with the ability to collaborate across teams.
• Knowledge of HTML/CSS for email template building (a plus, but not required).
• Knowledge of Adobe Xd (a plus, but not required).
• Fluency in English.

We are an equal opportunity employer and passionately believe that our strength lies in people and uniqueness. We encourage applications from individuals of all backgrounds, experiences and perspectives. Because people are at the heart of everything we do.