CRM Manager
Descrizione dell'offerta
Our client, a fashion retailer, is undergoing major transformations in its CRM processes to strengthen its customer relationship strategy.
They are now looking for a CRM Manager (Web & Retail) to oversee all customer communication.
Your mission: drive customer engagement, increase loyalty, and grow customer lifetime value through a seamless omnichannel CRM strategy.
MISSIONS
- Plan and execute CRM campaigns (build the marketing calendar, write creative briefs, oversee campaign execution, ensure database quality, and guarantee consistency across channels)
- Analyze and optimize performance (track KPIs, monitor results, run A/B tests, and recommend improvements)
- Coordinate internal and external stakeholders, including agency management
- Manage and enhance the loyalty program
PROFILE
- Master’s degree (Marketing, Digital, Business, or equivalent)
- 2–3 years’ experience in CRM, loyalty, or marketing automation, ideally within retail, fashion, beauty, or luxury
- Strong command of Klaviyo is a strong asset
- Excellent analytical and segmentation skills with a data-driven mindset
- Customer-centric approach with solid commercial awareness
- Excellent writing skills and aesthetic sensitivity aligned with a premium brand universe
- Fluent in English and Italian
Soft Skills
- Highly organized and detail-oriented
- Team player with strong collaboration capabilities
- Analytical and performance-driven
- Strong interest in fashion, femininity, and the brand’s identity
MORE
- Start: Mid-January
- Duration: 4 months, full-time
- Location: Bergamo