CRM Coordinator

KEY ACCOUNTABILITIES:

• Manages the WW Contact Strategy Calendar
• Executes Company’s Contact Strategy across relevant channels
• Owns and manages the email marketing calendar (NL), in collaboration with the eCommerce team, ensuring alignment with stock availability and commercial priorities
• Creates and adapts email content (copywriting) and manages campaign setup and deployment
• Collaborates with Retail team to enhance clienteling strategies, driving customer retention and loyalty
• Continuously maps the customer journey, analyzing touchpoints and identifying opportunities to maximize commercial performance
• Ensures CRM strategy is effectively implemented across the organization, capturing key data throughout the customer lifecycle
• Conducts periodic and ad hoc analyses, including quantitative breakdowns
• Performs big data analysis and validates statistical outputs
• Oversees database segmentation to support targeted marketing initiatives across regions and store clusters
• Monitors and optimizes customer lifetime value (CLV) to drive profitability while enhancing the in-store experience
• Supports in-store training on CRM tools to maximize performance
• Shares CRM results, KPIs, and performance insights with retail team

KEY REQUIREMENTS:

• A confident and articulate communicator capable of inspiring strong collaboration in an organization with a strong knowledge of retail processes
• Extensive experience in direct and digital marketing, with a strong focus on email marketing
• Strong background in customer acquisition, re-engagement and retention strategies, mainly in retail industry
• Hands-on experience in campaign creation, copywriting and email deployment
• Previous significant experience in a similar role
• Great analytical skills
• Extensive knowledge of CRM flows, analytics and dashboards
• Experience with Salesforce Marketing Cloud and Service Cloud (must have)
• Experience with Salesforce Commerce Cloud (nice to have)
• Sees Retail as a major business partner
• Excels working cross-department
• Fluent in English