CRM Analyst

JOB PURPOSE

The CRM Analyst is responsible for analyzing customer data, generating reports, and supporting CRM strategies to enhance customer engagement and satisfaction.

KEY ACCOUNTABILITIES

• Analyze customer data to identify trends, patterns, and insights;
• Present data-driven insights to stakeholders, translating complex information into actionable recommendations;
• Generate reports and dashboards, communicating key metrics and findings;
• Develop and maintain KPIs related to customer engagement and satisfaction;
• Collaborate with cross-functional teams for valuable insights from CRM data;
• Refine reporting processes for increased efficiency;
• Contribute to the design and execution of targeted marketing campaigns;
• Assist in customer database segmentation for personalized communication;
• Provide training to CRM users on system functionalities;
• Document CRM processes and procedures for reference and training.

QUALIFICATIONS (skills, competencies, experience)

• 1 or 2 years of proven experience in managing CRM activities in medium to large size projects;
• Fluent English. Any additional language is an advantage;
• Excel advanced user;
• Bachelor’s degree in Marketing, Statistics, or a related field;
• Basic understanding of marketing principles and customer lifecycle;
• Familiarity with SQL, Python, R or similar is an advantage;
• Knowledge of Power Bi, Qsense or similar are an advantage;
• Detail-oriented and able to manage multiple tasks concurrently;
• Strong analytical skills with the ability to interpret and translate data into actionable insights.

VISA REQUIREMENTS (if any)

Right to work in Italy.

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