Creative Director - CNH Studios

Job Purpose

The Creative Director of CNH Studios is a visionary creative leader responsible for transforming CNH’s creative capabilities and storytelling approach across all brands and corporate initiatives. This role reimagines how a global industrial leader communicates by blending cutting‑edge creative technology, authentic storytelling, and deep industry expertise to create content that is disruptive, memorable and drives meaningful business outcomes. More than a traditional creative leadership position, this is a creative reinvention mandate that positions CNH Studios as the creative engine driving brand differentiation, customer engagement, and cultural relevance across agriculture and construction industries. The Creative Director brings bold vision, technical innovation, and the ability to translate creative excellence into measurable business impact across all customer touchpoints, from dealers to end users. Reporting directly to the Chief Communications Officer, this role provides strategic creative leadership while collaborating closely with Brand Marketing, Brand Communications, Corporate Communications, and Workforce Communications departments. The position requires exceptional creative vision, technical expertise, and proven ability to lead creative transformation in complex B2B industrial environments.

Key Responsibilities

• Creative Studio Vision & Transformation
• Audio/Visual Production Excellence
• Graphic Design & Art Direction
• Copywriting & Content Excellence
• Social Media Campaign Creative
• Storytelling Innovation & AI Integration
• Creative Agency Resource Planning & Management

Experience Required

• Bachelor’s degree in Creative Direction, Graphic Design, Marketing, Communications, or related creative field; Master’s degree preferred
• Minimum 15 years of progressive experience in creative leadership, with at least 8 years directing creative teams and creative strategy
• Proven experience in B2B industrial, manufacturing, or technology companies with complex product portfolios
• Demonstrated success leading creative transformation initiatives and implementing innovative creative technologies
• Track record of creating award‑winning creative work that drives measurable business results
• Core Creative Competencies
• Industry & Technical Knowledge

Preferred Qualifications

Leadership & Management Skills

• Exceptional ability to inspire, mentor, and develop diverse creative teams including designers, videographers, copywriters, and producers
• Proven track record building creative cultures that foster innovation, collaboration, and exceptional output
• Strong collaboration skills with ability to work effectively across marketing, communications, and business functions
• Executive Presence: Comfort and credibility presenting creative concepts to C‑suite executives and senior leadership
• Change Management: Experience leading creative transformation initiatives and organizational change within large enterprises

Technical Proficiencies

• Creative Software Mastery: Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Final Cut Pro, and emerging creative tools
• AI Creative Tools: Experience with AI‑powered creative tools including ChatGPT, Midjourney, Adobe Firefly, and other emerging AI creative platforms
• Production Technology: Knowledge of camera systems, lighting, audio equipment, and post‑production workflows
• Digital Platforms: Understanding of content optimization for websites, social media platforms, e‑commerce, and emerging digital channels
• Project Management: Proficiency in creative project management tools and methodologies for complex, multi‑stakeholder creative initiatives

Pay Transparency

The annual salary for this role is USD $180,750.00 – $241,000.00 plus applicable bonus. Actual salaries will vary and will be based on various factors such as skill, experience and qualification for the role.

Benefits

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off

As an equal opportunity employer, we are committed to delivering value for all employees and fostering a culture of respect.