Country Manager

About the Company

EDAN Instruments, Inc. is a professional high‑tech company combining R&D, manufacture and distribution of advanced electronic medical equipment. The company has five product categories: Obstetrics & Gynecology Products, Patient Monitoring Products, Diagnostic Electrocardiographs, Ultrasonic Imaging Systems and In‑vitro Diagnostic Products. EDAN, owning over 80 types of products, has become a leading medical equipment supplier, which maintains sustainable growth worldwide.

About the Role

Responsibilities

• Market Strategy and Business Development – develop and execute a comprehensive business plan for Edan in the Italian market, including market analysis, competitive strategies, goal setting and financial projections.
• Drive sales growth by establishing and managing local distributor and agent networks.
• Lead direct sales strategy: target customer segmentation, direct sales model design (e.g., direct hospital sales, government procurement, key account management), and sales route planning.
• Subsidiary Establishment and System Setup – lead and oversee preparatory work for the legal incorporation and registration of the Italian subsidiary, including legal compliance and office setup.
• Establish an initial operational framework for the Italian market covering sales, marketing, and basic financial and compliance procedures.
• Marketing and Brand Building – develop and implement localized marketing, brand promotion and product launch strategies, build relationships with KOLs, major hospitals and potential strategic partners.
• For direct sales, plan targeted marketing activities and brand penetration initiatives for key accounts.
• Compliance and Risk Management – ensure all business activities comply with EU and local Italian rules governing business conduct, data privacy and medical devices (e.g., MDR).
• Oversee product registration and certification procedures in Italy.
• Team Planning and Recruitment – formulate a team development plan aligned with business growth, recruit, train and manage the initial local team in Italy.

Qualifications

• Education Background: Master’s degree or higher in Business, Marketing, Biomedical Engineering or related disciplines.
• Core Experience: More than 10 years of sales experience in the medical device industry, over 3 years as Country Manager or equivalent leadership roles, and over 3 years of direct sales experience.
• Preferred: Proven track record of building a business from the ground up in Italy or the EU.
• Key Capabilities: Proficient in the Italian healthcare system and tendering procedures, familiar with EU MDR regulations, established local professional network.
• Language Requirements: Fluent in Italian and English (mandatory); command of Chinese is a plus.
• Quality Requirements: Strong negotiation, communication and leadership skills, result‑driven, capable of working under resource constraints during the start‑up stage.

Compensation

Basic salary: €75,000 – €112,000 per year + sales bonus per quarter.