Content Marketing Specialist

As a content marketing specialist, you are responsible for creating and optimizing high‑impact content that drives customer growth and engagement for Business Banking Italy. You develop and continuously improve landing pages, run A/B tests, and create compelling content for campaigns, partnerships, and always‑on initiatives. You also contribute to engaging content experiences within our app, ensuring consistency across channels and touchpoints. You play a key role in strengthening content performance and ensuring content is both creative and conversion‑driven. Working closely with data, media, SEO, UX, branding, CRO teams, and external partners, you deliver scalable, high‑performing content.

Responsibilities

Create and optimize landing pages focused on conversion and user experience

Set up and run A/B tests to continuously improve content performance

Develop engaging content for campaigns, partnerships, and lifecycle journeys

Contribute to in‑app content experiences to drive engagement and adoption

Support SEO strategy by improving content relevance, structure, and visibility

Translate campaign strategies into effective content concepts and formats for all channels (owned, social and more)

Experiment with new content formats (e.g. interactive, modular, AI‑driven content, or events)

Collaborate with internal teams and agencies to deliver scalable content solutions

Requirements

2–4 years of experience in content marketing, digital marketing, or a related field

Strong experience creating and optimizing landing pages, with hands‑on A/B testing and performance optimization

Solid understanding of SEO principles and content best practices, combined with experience in CMS and digital marketing platforms

Data‑driven mindset with a clear focus on measurable impact and continuous improvement

Ability to combine creativity with performance‑driven thinking to deliver engaging and effective content

Strong stakeholder management and collaboration skills, with a proactive and ownership‑driven mindset

Structured approach to testing, learning, and scaling, with an interest in innovation (e.g. AI‑driven content and automation)

Important to have

Bachelor’s or master’s degree in (digital) marketing, business, communication or related fields

Fluent in both English and Italian

Contract offer

Working hours:

Full time (37 hours per week)

Applicable Collective Labour Agreement:

National Collective Labour Agreement for employees in the credit sector (NCLA)

Annual base salary starting from:

Euro 40.000

Variable remuneration:

In line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance)

The benefits of joining ING

Flexible Smart Working

Competitive base salaries and performance‑based bonuses

Meal vouchers and corporate restaurant and bar

Health insurance and Accident insurance

Pension fund and welfare plan

Diverse cultures & Innovative mindsets

International Environnent and Talent Program

Commitment to sustainability

Lots of training development opportunities to help you grow

Lots of moments dedicated to physical and mental well‑being

A special day off when it is your birthday: we call it #doyourbirthday!

And of course, we can’t forget free water & coffee at the office!

Our Commitment Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.

#J-18808-Ljbffr