Content Creator - Luxury & Lifestyle

Company description

Publicis Groupe: win in the platform world!

LePub is part of Publicis Groupe, the world’s third largest communications group.

What can we do as Publicis Groupe? Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world.

And what makes us unique? A Connecting Company, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - Power of One

About LePub

You can either adapt to change, ignore it or lead it. What are you going to choose?

Mission: We believe that this era demands a combination of strategic, creative and digital ideas that help clients to Lead the Change. The one constant in this world is change. You can either adapt to it, ignore it, or lead it.

Lead the Change is both our mission and our call to action. It speaks to our entrepreneurial spirit and our roots as an agency. It defines the way we think about brands, ideas and relationships, and it's alive in our work. Publicis Worldwide is a global creative.

Overview

We are looking for a senior Content Creator with a strong aesthetic sensibility and deep understanding of luxury and lifestyle codes.

In this role, you will transform brand strategy into refined, social-native content, balancing craft, storytelling, and cultural relevance. You will create content that feels both elevated and native to platforms, ensuring the brand stands out while remaining culturally in tune.

You will collaborate closely with Content Managers, Creative Directors, Art Directors, and Strategists, contributing from ideation to final execution.

Responsibilities

What You’ll Do

Creative Development & Execution

• Translate creative briefs into high-quality, platform-first content across TikTok, Instagram, and emerging formats.
• Develop and execute concepts that reflect luxury aesthetics while remaining social-native.
• Produce content end-to-end: ideation, shooting, editing, copywriting and final delivery (or oversee production where relevant).

Storytelling & Brand Expression

• Craft visually distinctive and editorially strong narratives that elevate brand perception.
• Ensure consistency with brand identity, tone of voice, and visual codes across all outputs.
• Adapt global brand assets into locally relevant, culturally sharp content.

Cultural Relevance & Trends

• Identify trends, cultural signals, and platform behaviors, translating them into tasteful and brand-appropriate executions.
• Balance timeliness with brand integrity, ensuring relevance without compromising positioning.

Collaboration

• Work in close partnership with Art Directors, Copywriters, and Strategists to shape creative output.
• Contribute to editorial planning and creative reviews, bringing a maker’s perspective to the process.

Qualifications

Who You Are

• 5+ years of experience in content creation for luxury, fashion, beauty, or lifestyle brands, with a portfolio that demonstrates strong aesthetic judgment and the ability to translate brand codes into high-quality social-native content.
• Skilled in both shooting and editing (mobile and/or professional tools) for social platforms.
• Strong eye for composition, color, detail, and visual storytelling.
• Deep understanding of luxury codes, trends, and cultural nuances.
• Ability to work autonomously with a senior level of ownership.
• Comfortable operating in fast-paced, reactive environments while maintaining quality.
• Fluent in English; additional languages are a plus.

Additional information

Why LePub?

Joining our team means joining a network of talented and passionate individuals who inspire and challenge one another. At LePub, we offer opportunities for growth, a competitive salary package, and an inclusive, creative environment where everyone's ideas are valued. We take care of our talents and their wellbeing:

• Future of Work: flexible entrance and smartworking
• Corporate benefit: a platform dedicated to our people full of offers, discounts and more
• Learning & Development: a tailored learning path, individual and needs based approach, always on!
• Corporate Wellness: free access to online training classes for your physical and psychological wellbeing

Did you know that our motto is Viva la difference ? With or without D.Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are! Find more about Publicis Groupe Italy and our values on our official IG page here.

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