Descrizione dell'offerta
Every day, we get opportunities to make a positive impact - on our colleagues, partners, customers and society. Together, we're pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water and shipping.
As we push forward, the innovative, open spirit that fuels our 140‑year‑old start‑up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.
Who you are
You see the business from the outside‑in allowing decisions as well as ideas to be guided by the end customer. You have natural ability to draw valid conclusions from large amounts of complex information. Being capable of adapting and combining different knowledge and skills to maximize the output comes natural to you. About the job
The main purpose of this position is to design strategic marketing campaigns from market insights into execution and evaluation to generate demand and business impact toward key customer segments whilst improving customer satisfaction. Key Tasks
Implement and track local marketing campaigns based on business insights throughout the customer journey Generate/localize relevant content that converts Manage local events and local media relations in cooperation with Content & Communication Manager Ensure that the organization’s brand is adhered to in campaigns and in all channels Measure and analyze local communications efforts Create an interface to divisions/business units local managers Oversee the annual communications expenses within budget allocated by Content & Communication Manager Define, drive and execute internal communications plan and efforts Coordinate and support with digital marketing roles in campaigns execution Brief and oversee agency work Qualifications
3+ years of experience analysing, supporting & driving omnichannel content campaigns Good capability to understand the business Good knowledge of different types of media Experience ensuring brand consistency Excellent communication skills in English and Italian, both verbal and written At Alfa Laval, we carefully consider a wide range of compensation factors to determine your total compensation package. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location. The starting base salary for this role is 38.000€, CCNL METALWORKING.
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You see the business from the outside‑in allowing decisions as well as ideas to be guided by the end customer. You have natural ability to draw valid conclusions from large amounts of complex information. Being capable of adapting and combining different knowledge and skills to maximize the output comes natural to you. About the job
The main purpose of this position is to design strategic marketing campaigns from market insights into execution and evaluation to generate demand and business impact toward key customer segments whilst improving customer satisfaction. Key Tasks
Implement and track local marketing campaigns based on business insights throughout the customer journey Generate/localize relevant content that converts Manage local events and local media relations in cooperation with Content & Communication Manager Ensure that the organization’s brand is adhered to in campaigns and in all channels Measure and analyze local communications efforts Create an interface to divisions/business units local managers Oversee the annual communications expenses within budget allocated by Content & Communication Manager Define, drive and execute internal communications plan and efforts Coordinate and support with digital marketing roles in campaigns execution Brief and oversee agency work Qualifications
3+ years of experience analysing, supporting & driving omnichannel content campaigns Good capability to understand the business Good knowledge of different types of media Experience ensuring brand consistency Excellent communication skills in English and Italian, both verbal and written At Alfa Laval, we carefully consider a wide range of compensation factors to determine your total compensation package. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location. The starting base salary for this role is 38.000€, CCNL METALWORKING.
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Candidatura e Ritorno (in fondo)
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